Tragic Flaws Of Othello Essay -- essays research papers

Jealousy and Gullibility: The Devastating Flaws of Othello â€Å"The tragic flaw is the most important part of the hero and the events that occur in the work is a reflection of that flaw.† – Aristotle The plot of William Shakespeare's Othello is a tale of love, jealousy, and betrayal; however, the characters, themes, and attitudes of the works are different, with Shakespeare's play being a more involved study of human nature and psychology. Othello is considered to be a prime example of Aristotelian drama. It focuses upon a very small cast of characters, one of the smallest used in Shakespeare. Also, it has few distractions from the main plot, and concentrates on just a few themes, like jealousy. In Shakespeare's Othello, Othello is an excellent example of an Aristotelian tragic hero. His gullibility and jealousy are the main reason of his downfall. Othello deals with love lost because of gullibility and jealousy. The main character, Othello, is a classical example of a tragic hero, and he has the basic elements that match him up to be a true hero defined by Aristotle. His stature, that of a tall, dark, African Moor, combined with his personal magnetism, assist him in gaining the respect and allegiance of the Venetian people and senators. Othello, being a soldier all his life, is seen as a very honorable man. His title alone, governor-general, presents an air of nobility, confidence, and strength. The title defines someone who is held in tremendously high esteem by the people of Venice. An example would be when the Duke and a few Senators are discussing issues around a table when Othello enters the room. It's clear that Othello is held in high esteem when, as he enters, one of the senators states â€Å"Here comes Brabantio and the valiant Moor†(3:1:33: 55). Othello's confidence in himself, another of his positive attributes, is clearly portrayed as he defends himself and his recent marr iage to Desdemona, the daughter of the Venetian Senator Brabantio. In his defense, he associates himself with one of the â€Å"great ones† of the world. He also demonstrates confidence in himself and his actions when Brabantio, Desdemona's outraged father, accuses the Moor of witchcraft. Dignity, courage, a strong belief in religion, self-control and sound judgment is a few of Othello's other positive attributes portrayed in the play. His confidence in himself and his courage are... ...baseness as jealous ones are, it were enough to put them to ill thinking."(3:4:153:26-29) She judged Othello opposite to what he really was. She did not suspect that Othello would suspect her for an affair. In reality, Othello is a gullible person who is drawn into jealousy and falseness by Iago. Othello accomplished his plan of killing his wife and destroying a marriage that had no reason to be torn apart. In conclusion, because of Othello’s gullibility and jealousy, and Iago’s skills and intelligence, lives are ruined, and bad mistakes are made, which leads to Othello’s downfall, and death. Even though Othello was well respected, and very confident, because of his tragic flaw he was unstable, and led him to believe lies by Iago. His trusting nature, overwhelmed him, because he decided to trust and believe Iago over Desdemona, which eventually led him to kill her in the end. In Shakespeare’s Othello, jealousy and gullibility, are flaws of the main character, Othello. His flaws completely put him in a different frame of mind, and cause him to make poor decisions. So, be careful of jealousy and gullibility. It is mysterious and can do harmful things to people it takes over. Tragic Flaws Of Othello Essay -- essays research papers Jealousy and Gullibility: The Devastating Flaws of Othello â€Å"The tragic flaw is the most important part of the hero and the events that occur in the work is a reflection of that flaw.† – Aristotle The plot of William Shakespeare's Othello is a tale of love, jealousy, and betrayal; however, the characters, themes, and attitudes of the works are different, with Shakespeare's play being a more involved study of human nature and psychology. Othello is considered to be a prime example of Aristotelian drama. It focuses upon a very small cast of characters, one of the smallest used in Shakespeare. Also, it has few distractions from the main plot, and concentrates on just a few themes, like jealousy. In Shakespeare's Othello, Othello is an excellent example of an Aristotelian tragic hero. His gullibility and jealousy are the main reason of his downfall. Othello deals with love lost because of gullibility and jealousy. The main character, Othello, is a classical example of a tragic hero, and he has the basic elements that match him up to be a true hero defined by Aristotle. His stature, that of a tall, dark, African Moor, combined with his personal magnetism, assist him in gaining the respect and allegiance of the Venetian people and senators. Othello, being a soldier all his life, is seen as a very honorable man. His title alone, governor-general, presents an air of nobility, confidence, and strength. The title defines someone who is held in tremendously high esteem by the people of Venice. An example would be when the Duke and a few Senators are discussing issues around a table when Othello enters the room. It's clear that Othello is held in high esteem when, as he enters, one of the senators states â€Å"Here comes Brabantio and the valiant Moor†(3:1:33: 55). Othello's confidence in himself, another of his positive attributes, is clearly portrayed as he defends himself and his recent marr iage to Desdemona, the daughter of the Venetian Senator Brabantio. In his defense, he associates himself with one of the â€Å"great ones† of the world. He also demonstrates confidence in himself and his actions when Brabantio, Desdemona's outraged father, accuses the Moor of witchcraft. Dignity, courage, a strong belief in religion, self-control and sound judgment is a few of Othello's other positive attributes portrayed in the play. His confidence in himself and his courage are... ...baseness as jealous ones are, it were enough to put them to ill thinking."(3:4:153:26-29) She judged Othello opposite to what he really was. She did not suspect that Othello would suspect her for an affair. In reality, Othello is a gullible person who is drawn into jealousy and falseness by Iago. Othello accomplished his plan of killing his wife and destroying a marriage that had no reason to be torn apart. In conclusion, because of Othello’s gullibility and jealousy, and Iago’s skills and intelligence, lives are ruined, and bad mistakes are made, which leads to Othello’s downfall, and death. Even though Othello was well respected, and very confident, because of his tragic flaw he was unstable, and led him to believe lies by Iago. His trusting nature, overwhelmed him, because he decided to trust and believe Iago over Desdemona, which eventually led him to kill her in the end. In Shakespeare’s Othello, jealousy and gullibility, are flaws of the main character, Othello. His flaws completely put him in a different frame of mind, and cause him to make poor decisions. So, be careful of jealousy and gullibility. It is mysterious and can do harmful things to people it takes over.

Les Liaisons Dangereuses :: essays research papers

Les Liaisons Dangereuses is a complex and disturbing portrayal of the noble class in pre-revolutionary France. Set in the late eighteenth century during the latter part of the Ancien Regime, Les Liaisons weaves a web of cold, calculated betrayal of the most immoral kind. The story unfolds in the form of letters written between the principal characters, giving it a unique literary texture. By using this style, de Laclos is able to give the reader a shockingly intimate look at these people as they divulge their most intimate secrets and bring to fruition their sinister plans. The protagonists, The Marquise de Merteuil and the Vicomte de Valmont, consider it their life’s ambition to sadistically control and dominate those around them through sexual intrigue. These two villains are indeed locked in psychological combat to see who can actually ‘out-do’ the other in stalking, capturing and destroying the souls of others. Taking absolute pleasure in ripping any virtue from the hearts of their prey, Merteuil and Valmont wave their accomplishments in front of each other like spoils of war. The less the chance of surrender, the more relentless is the pursuit. The story begins with the Marquise de Merteuil corresponding with Vicomte de Valmont regarding a luscious new act of ‘revenge’, as she describes it, against the Comte de Gercourt. The young Cecile de Volanges has just come home from the convent and her marriage to Gercourt has been arranged. However, before he can wed the innocent child, Merteuil proposes Valmont ‘educate’ her, thus spoiling Gercourt’s fancy for untarnished convent girls. Valmont is uninterested in such an easy seduction and is far more aroused by the thought of lulling The Presidente’ de Tourvel, the very epitome of virtue, into submission. And so the tale unfolds. Valmont eventually beds the virgin Cecile in order to humor Merteuil, however, the conquest of Madam de Tourvel is his passion and he indulges in this pursuit until he reaches the intended conclusion. Although, it would be a mistake to depict Valmont as anything but the monster that he is, there seems to be a small measure of actual ‘affection’ for Tourvel, however short-lived. Once Valmont shares this strange and unexpected interest in Madame de Tourvel, The Marquise de Merteuil is enraged, considering it an appalling sign of weakness. In order to save face, Valmont returns to his ruthless ways, thus completing the destruction of Madame de Tourvel, who had ultimately fallen madly in love with Valmont.

Sophistic Movement :: essays research papers

The vast majority of today's society isn't the slightest bit aware of the tremendous influence the sophistic period of thought has had and continues to have on modern western politics. But how could a supposedly highly educated and intelligent people be so ignorant of such an important and significant epoch in our history? It was during the fifth century B.C. when the sophistic movement, founded by a man named Protagoras, was at its prime. The sophist were recognized as highly skillful teachers by many and their works on issues such as the efficiency of language and the existence of gods were considered to be revolutionary at the time. Not every one was in aggreance with these new philosophies and not long after the movement began, the sophist and their works were being harshly persecuted. Many of them were exhiled and their works were all but completely annihilated. Now, very little is left of the sophists, except for what other prominent theorists have said about them. At the head of this condescending army was Plato, whose own theories opposed those of the sophists in numerable . Anyone who has read some of Plato's writing can tell you that what he had to say about Protagoras, Gorgias, Prodicus and the other sophists was by no means benevolent, and according to G.B. Kerferd, nor was it a completely factual description of them. Unfortunately, since these innacurate depictions are all we have left, the generations that were to come accepted Plato's hostile opinion of the sophists and it is for this reason that the word sophist is now found to be synonomous with the words bigot and know-it-all. Modern scholars have recently been trying to dispell the myths about the sophists, which is exactly what G.B. Kerferd attempts to do in his book 'The Sophistic Movement';.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  According to Kerferd, at the foundation of sophistic though is the statement, made by its founder Protagoras, that 'Man is the measure of all things.'; Man considers things to be as they appear to him. To explain this phenomenon, Kerferd makes an example out of the wind. If one man says that the wind is cold, and the man standing beside him finds it to be warm, even if they were both being affected by the same wind, both statements would be considered correct. Since man (the individual) is the measure of all things, the wind is cold to the man to whom it appears cold and warm to the man to whom it appears warm.

Ottomans Versus the Safavids

Many empires of Middle East civilizations have had strong political and social structures. Two of these empires are the Ottomans and the Safavids. The rise of the Ottomans correlates with the decline of the Roman Empire, which generated the shift in power from a singular Christian European society to a more Islamic influence. The Ottoman people became powerful in Asia Minor, which collapsed as a Seljuk Turk Kingdom, in the 13th to 14th centuries. The Safavids rose to power following the collapse of the Turkic Empire and invasion of the Mongols in the 13th and 14th centuries. Although the Safavids had advanced political and social systems, the Ottoman empire had more efficient political and social methods. The Ottomans and the Safavids both had strong features to their political systems. The Ottomans controlled using a strong military, use of weapons, and an extensive bureaucracy. Their empire was known to be geared for warfare. The Ottoman empire had strong governmental power. They ruled in their center of Constantinople, which the Ottomans built defense walls around, aqueducts in, and was where they opened their markets. Absolute power was granted to their Sultans, such as Suleymon the Magnificent. Another unique political factor of the Ottomans was their use of Janissaries. Janissaries were Ottoman infantry divisions that were made up of boys that were legally slaves that were captured and forced to fight. They were extremely strong and beneficial to the Ottomans. The Safavids ruled under the control of a Shah, or emperor. Some of these Shahs were Abbas the Great, Tahmasp I, and Isma’il. A large part of the Safavid political control was their followers who were given the nickname â€Å"Redheads† due to their red headgear. Similar to the Ottomans, the Safavid also had one especially great leader who led the empire to good times and success. This Shah was Abbas The Great, who, like Ottoman janissaries, captured boys from southern Russia for the military and created a grand and powerful army. There were many differences between these empires because the two empires tended to stay separate from each other. When the Ottomans went to advance into the Safavid territory they had to retreat because it was too far away from the supply areas that the Ottomans survived off of. Due to this and other reasons the two seemed the stay separate and just pay attention to other areas and what they could do to better their empires individually. The social life of the two empires were similar in some ways and not at all similar in others. The trade of the Safavid was also more advanced. There were roads built and workshops made during the time of the Safavids. The Ottomans had more religious tolerance than the Safavids did. These two societies for women were very similar. In both of these empires many women in the Islamic heartlands struggled against social restrictions in dress and confinement. In both of the empires, the women were politically weak. They had little to no power over the decisions and politics of the empires. They were meant to be loyal to men and to be veiled. Both of these empires captured boys for their militaries. These men were considered slaves with few social rights, although they did have more then women. Even though the Safavids had many strong ideas on the correct political and social way to run their empire, the Ottoman empire had more efficient and advanced methods. The Ottomans used more warfare than the Safavids. But, the rights of women were the same in both empires. The Ottomans and the Safavids were both strong political empires of their time, with improved and efficient political and social systems.

Year round school

Mr.. Cooker For generations the education system In the US has been a major In how our world is shaped today. And changing it could maybe benefit the American people In ways you couldn't imagine. For years now America has fallen short In basic math, reading and writing while other countries have exceeded expectations. Education Is key to staying connected to other countries and being able to make It In the real world. With that said the united States education system needs to be recognized as a huge part In our ally lives and needs to be changed.Like other countries education system they have school year round showing a huge difference In the scores they get compared to the US. Having the opportunity to have school year round could allow students to graduate from high school faster and potentially college. The freedom to go at the pace that best fits you is what is amazing. In High school this could allow you to get the credits you need and that will allow you to potentially go to th e college of your choice. With this it could decrease school drop outs and help they economy by aging more jobs.This could have the potential to change our system and bring America out of the hole we made for ourselves. A student may even be struggling in a particular subject and with the regular education system it wouldn't be a priority to the teacher or the student to fully understand the subject. With the year round school this problem could be easily solved. Students would be exceeding the level expected or just staying level with their class. There are also many opportunities to being able to graduate from high school with your first year of college basic classes already completed.That saves money and a whole lot of stress, also the education on how to study and write essays in grade school help prepare you for College. Having school year round can allow you to have the time to practice and prepare for the many things that college may bring. College is what sets you up for opp ortunity to get a job and participate in society. College sets you up for many things in life and to have some of the education from high school with year round school can help you tremendously.In order to be successful in college you have to have the write study bits and ways to prepare yourself for test and quizzes so you can pass the class. With the year round school the teachers would have time to teach you all the correct ways of learning that. Education Is key In this day and age and with yearlong education you can get through many things faster and comprehend more. To have an opportunity to change the economy by having more people thinking and making life changing decisions is amazing.This could not only benefit that but the teachers, they would be more recognized for their work and have something to prove It, their successful kids. Also the time that school would start and end would be more realistic for this day and age not to mention having days off more often than now, If we could Just have one school district to try this out to see If It would work It could potentially reveal things that are unbelievable we just need to try. Year round school By Kay-Lucerne For generations the education system in the US has been a major in how our world is shaped today.And changing it could maybe benefit the American people in ways you couldn't imagine. For years now America has fallen short in basic math, reading and writing while other countries have exceeded expectations. Education is key to staying connected to other countries and being able to make it in the real world. With that said the United States education system needs to be recognized as a huge part in our daily lives and needs to be changed. Like other countries education system they have school year round showing a huge difference in the scores they get compared to the making more Jobs.This could have the potential to change our system and bring expected or Just staying level with their class. There a re also many opportunities to a Job and participate in society. College sets you up for many things in life and to ways of learning that. Education is key in this day and age and with yearlong would be more recognized for their work and have something to prove it, their realistic for this day and age not to mention having days off more often than now. If we could Just have one school district to try this out to see if it would work it could potentially reveal things that are unbelievable we Just need to try.

Diet and Nutrition

Overweight and obesity are among the most topical health related problems of our modern society. They are primarily associated with high risk for many terrible diseases, including heart attack, diabetes, etc. Recently, overwhelming majority of women and increasing amount of men are forced to pay serious attention on the meals they eat, to count the calories or to keep to some diet. There is a great deal of information about dieting and following healthy nutrition-style available in contemporary mass media.There are special TV and radio programs, in which medical doctors or other specialists speculate about different diets and give valuable pieces of advice. It is possible to find special magazines and other editions, presenting one or another type of diets or weigh-loss programs for the general audience. Finally, there is abundance of Internet sites, dedicated to the problems of obesity and overweight.As a rule, the most of the recommendations, connected with dieting and putting off weight, are quite individual and must be specifically given for any particular person, taking into consideration his/her health and psychological conditions, present life-style, marital status and so on. But there are some common points and tips, which can be suggested to anyone, who is thinking about starting a new healthy nutrition and life-style. Speaking about diet, first of all, it is necessary to reduce the amount of highly caloric meals in daily ration. Primarily, those are baked and fried foods.Many diet specialists suggest total refusal of eating all sorts of bread and bakery, made from white refined wheat powder. At the same time, it is necessary to include some small amounts of household bread or graham crackers, because bread has some important rare nutrients, essential for human organism. Also, any type of fried food is considered to be dangerous and caloric. Fried and fatty meals are direct contribution into fat deposits, which are drastically increasing weigh of the b ody. The same can be said about sweet foods, especially sugar and its products.These foodstuffs are rich with glucose, which is a perfect source of energy, but, at the same time, can be easily conversed to fat. That is why one of the easiest and most common recommendations for fatty people is to lover the consumption of sugar, sweets and chocolate. Second important suggestion is decreasing the amount of junk food. Contemporary life is making us very busy and tired of our problems, children, offices, schools and all the things. That is why it is a good solution in many situations to use ready meals in fast food restaurants, or to prepare ready-to-cook products.At the same time, our favorite pizza, Big Mac or Whopper are simply caloric bombs. They are usually prepared on extremely dangerous fats or oils and have a lot of fat-containing ingredients, like cheese, sausages, etc. The third tip on improving nutritional habits is to avoid overeating and eating late at night. Dietologists su ggest eating three-four times a day, serving a number of different meals in small portions. If hunger appears before the scheduled meal-time, some light yogurt, piece of fruit or tomato juice can be the best solution for handling it.Also, it is better to have dinner at least in two-three hours before going to bed. Certainly, not everything is based on correct nutrition and healthy food consumption in the program on putting off weight. Such activities like doing REGULAR physical exercises, being always moving and dynamic during the day, spending a lot of time outdoors and preferring active rest, are milestone points for people with extra weight. Besides, such spiritual practices, like yoga, proved to be very effective and supportive for those, who are trying to decrease own weight.If a woman is 5'4†³ tall and has 158 pounds of weight, she can find out (using some Internet resources or special comparative tables) that she is quite overweight, but, fortunately, not obese. That is why she does not need to keep to a strict exhausting diet, but some urgent steps must be done in order to put off her extra pounds. To do so, she needs to make some changes in her nutritional habits and establish some new rules of maintaining healthy life-style. To start with, she can adopt above mentioned recommendations, trying to lower the amount of fat and sugar in her daily meals and avoiding eating late at night.It would be necessary to learn cooking healthy meals, using as much as possible vegetables, cereals, fruit, meat, fish and other natural products. It would be healthy for all the family to give up eating macaroni or fried potatoes and enjoy delicious boiled or stewed foods, which are much more healthy and useful. Besides, she needs to re-schedule her daily routine and find more time for additional physical activity. For example, dieting can be perfectly supported by regular strolls or jogging.At the workplace it is better not to sit for long, or (if the work is connect ed with sitting) to do some frequent refreshing physical exercises. On the way home it is better to walk as much as possible, at least from the further parking place. Of course, it is good to use the opportunity of having active rest on weekends, like going out of the city, hiking, swimming, etc. The most important moment is: healthy nutrition and physical activity have to be regular. This will never work for people, who always put the things off until tomorrow and look for reasons to give up.Only doing regular exercises and always keeping away from unhealthy meals will work for good. This way, maintaining healthy life-style has to grow into a habit and work for keeping the body in normal weight for long time. That is why, in addition to everything above mentioned, it is also extremely important to get psychologically ready for the hard work on weight-loss plan. It will take enormous efforts to refuse some favorite meals, like cakes, hamburgers or fries; to follow the schedule of ha ving meals; to learn how to cook new dishes; to find some time to do physical exercises or jogging, etc.It is necessary to remain focused on the goal and be ready to do everything possible to achieve it. Undoubtedly, dieting and following healthy life-style will bring some certain changes into daily activity of the woman. For instance, it may take some more time to cook more healthy meals, or some extra time will be required for doing exercises and outdoors activity. That’s why in the beginning her husband and children may feel lack of her attention; she may have no time for doing something she used to do; she can feel more tired and have lack of rest, etc.Nevertheless, in three or four months the first results will take place and the first pounds will disappear. By that time, the woman will definitely get into the swing of her new life-style and feel less pressure from the things to be done. Therefore, the first outcomes of her efforts will become clear. She’ll feel l ighter and healthier, her self-esteem will rise and her capabilities will increase. This everything will immediately reflect on her family and bring to numerous positive reactions.

Industry Analysis Breadtalk

Industry Analysis Future outlook and trends For its outlook, BreadTalk planned for the China and regional market and rising food cost. This is the largest challenge for the Bakery business. BreadTalk is going to shorten the supply chain and buying in bulk globally for economies of scale. Shanghai is one of the example that BreadTalk have successfully piloted using frozen dough to arrest rising labour and rental costs while maintaining the quality of our products. This is to encourage that BreadTalk will explore the possibility of extending this initiative beyond Shanghai. The BreadTalk Transit model has also proven to be an efficient model for swift expansion and its potential we will be harnessed to expedite growth. For Market Trends, KFC, McDonald's, Long John Silver's and Pizza Hut were dominating most of the chains in the past in Singapore. However, trends have been changed for decades. Local Brands were replaced. BreadTalk controls 55% of Indonesia’s bakery market and it becomes giant franchises dominate the Southeast Asia region. (Fresin Fries,2012) Analysis of competitors BreadTalk operates in the highly competitive F&B industry which has close to no barriers to entry. Some of its competitors are established players in the bakery and confectionery industries and may have greater financial and marketing resources. The entry of new competitors into the same F&B segments or into the immediate areas around the group’s retail outlets may affect its earnings (CIMB Research Report,2009). Focusing on main competitors, the direct competitors of BreadTalk outlets are local names such as Four Leaves and My Bread (CIMB Research Report,2009). Market segmentation BreadTalk divides itself into three segments: bakery, food court and restaurant. The bakery segment is not only bakery products but it includes the business of manufacturing and retailing of all kinds of food also franchising. For the management and operation of food , drinks and drinks outlets are in the segment of food court. For operating food and drinks outlets, eating houses and restaurants are in restaurant segment (CorporateInformation. com, 2012). Industry forecasts According to CIMB Research Report in 2009, BreadTalk expected its revenue to grow at 10-15% over from the year 2009-2011. It is no longer part of the group after the disposal of its 70%-owned Twin Peak Venture Singapore Pte Ltd. BreadTalk expected profit growth to pick up to around 31% this year from the opening of new outlets in 2009 and lower raw material costs. Its net profit was forecasted CAGR of 29. 3% for 2009-2011. Description of Venture Products and Services BreadTalk ® Group Limited runs 7 sections of products and service. BreadTalk, the first section, keys as the bakery chain that has over 1,000 different types of bakery. While the Icing Room, second, sells a wide range of cakes, pastries and cookies and brings with it a unique proposition of allowing customers to decorate their own cakes. Third, Toast Box was developed in 2005 as the coffee shops in the 1960s and 70s generation. It serves traditional favorites such as peanut butter thick toast, mee siam, kaya toast and soft boiled eggs. Coffee and other hot beverages are also prepared in the traditional â€Å"pulled† style. Food Republic , fourth, offers a wide spread of local hawker and street food under one roof and in an air-conditioned environment. Fifth, Din Tai Fung Din is known for the healthy house specialties such as its ‘Xiao Long Bao’ (steamed pork dumplings). Sixth, Carl’s Junior which is a fast-food chain offering juicy, premium-quality charbroiled burgers in western US. The last one, The Station Kitchen which is the group’s integrated F&B concept for diners, one of Singapore’s latest clubbing hot spots (BreadTalk,2012). Size of business BreadTalk was founded as F&B operator in Singapore in 2000 and listed on the SGX in 2003 and became BreadTalk ® Group Limited with global staff strength of more than 6,000 employees, the Group has a network of over 500 bakery outlets in 16 countries. It also operates 13 Michelin Star Din Tai Fung restaurants in Singapore and Thailand, as well as over 30 award-winning Food Republic food atrium in Singapore, China, Hong Kong, Malaysia, Taiwan and Thailand. (BreadTalk. com,2012). According to SME award winning for 2010 in Singapore, HSBC was the key to sponsor the award of SME together with DP Information Group, has helped elevate the status of SMEs and entrepreneurs by acknowledging their achievements. Exactly, Breadtalk Group Limited was achieved Sales/Turnover Growth Excellence Award (HSBC. com,2012) Office equipment and personnel The concept of Breadtalk is about the bakeries with our distinctive sleek and clean lines and signature ‘see-through' kitchens showcasing the expertise of our bakers. It also make customers feel familiar and warm close friendships into its stores. Happy Chefs are the new characters of Breadtalk in different nationalities. The centerpieces of the stores are the bread display cases. It is cut out like facets of a diamond, bringing out the freshness like their jewels – the freshly baked aromatic breads. The new stores also recreate the atmosphere of a friend's kitchen. Equipped with new state-of-the-art bakery equipment imported from Germany, Spain and Japan, the taste, aroma, quality and texture consistency of our breads are further enhanced. New staff uniforms also environmentally-friendly packaging for all products complete the entire new look. The new concept stores will be rolled out gradually in Singapore and overseas to further reinforce a cohesive branding effort (BreadTalk,2012) Background of entrepreneurs BreadTalk was incorporated in Singapore on 6 Mar 03 as an investment holding company. Its principal subsidiary, BreadTalk Pte Ltd, is a private limited company incorporated in Singapore on 24 Apr 2000. The group was founded by its managing director, Mr George Quek and Executive Director, Ms Katherine Lee. It was listed on the SGX Catalist Board in 2003 (CIMB Research Report,2009). Brief For industry analysis can be summarized into Market segmentation of BreadTalk were divided itself into three segments: bakery, food court and restaurant which many subordinated lines of the main segmentation. Analysis of competitor from CIMB Research in 2009, the direct ompetitors of BreadTalk outlets are local names such as Four Leaves and My Bread Future outlook and trends was planned by BreadTalk to expand into China and regional market and rising food cost. As it is the largest challenge for the Bakery business. BreadTalk is going to shorten the supply chain and buying in bulk globally for economies of scale. Industry forecasts was reported by CIMB Research in 2009 that BreadTalkâ €™s revenue grew as they expect and the net profit was forecasted to grow up more in 2009-2011. Description of Venture Products and Services of BreadTalk ® Group Limited can be grouped into 7 sections : BreadTalk keys as the bakery chain. The Icing Room sells a wide range of cakes, pastries and cookies and allowing customers to decorate their own cakes. Toast Box is the coffee shops in the 1960s and 70s generation. Food Republic offers a wide spread of local hawker and street food with an air-conditioned environment. Din Tai Fung is the healthy house. Carl’s Junior is a fast-food chain offering juicy, premium-quality charbroiled burgers in western US. The last one, The Station Kitchen is the group’s integrated F;B concept for diners. Size of business, BreadTalk was founded as F;B operator in Singapore in 2000 and listed on the SGX in 2003 and became BreadTalk ® Group Limited and won SME awards from many institutions. Office equipment and personnel were renew again with the concept of friendly kitchen , friendly friendship and the most clean. Background of entrepreneurs said in CIMB Research Report in 2009 that BreadTalk was incorporated in Singapore on 6 March 2003 as an investment holding company. The group was founded by Mr George Quek and Executive Director, Ms Katherine Lee. It was listed on the SGX Catalist Board in 2003. Reference BreadTalk. com, 2012, Breadtalk Concept retrieved 19 July, 2012 from http://breadtalk. listedcompany. com/concept. html Breadtalk. com, 2012, Business Review, retrieved 19 July, 2012 from http://www. breadtalk. com/business-review. html Fresin,F. , 2012, Fast Food Restaurant Business Plan, Market Segmentation, retrieved 19 July, 2012 from http://www. bplans. com/fast_food_restaurant_business_plan/market_analysis_summary_fc. php#ixzz213vUZ1us CIMB Research Report, 2009, BreadTalk Group Limited, Main competitors, retrieved 19 July, 2012 from http://breadtalk. listedcompany. com/misc/BreadTalk_Initiation. pdf CIMB Research Report, 2009, BreadTalk Group Limited,Background, retrieved 19 July, 2012 from http://breadtalk. listedcompany. com/misc/BreadTalk_Initiation. pdf CorporateInformation. com, 2012, Breadtalk Group Ltd, retrieved 19 July, 2012 from http://www. corporateinformation. com/Company-SnapShot. aspx? cusip=C702VL300;from=Manta HSBC. com , 2012, Industry Event , retrieved 23 July,2012 from http://www. hsbc. com. sg/1/2/business/news-and-events/events/sme500