Alexander The Great as a Military Leader Essay Example | Topics and Well Written Essays - 1000 words

Alexander The Great as a Military Leader - Essay Example He was trained in rhetoric, literature, philosophy, science and was groomed into a knowledgeable person. His sheer military genius was exhibited when he was merely 18 years of age, when he helped win the Battle of Chaeronea. This was just the beginning of a long innings. When Alexander was around twenty years of age, his father, King Philip II was assassinated. Following this tragic event, Alexander ascended the throne in 336 B.C. The situation in Macedonia was not really conducive, since he was surrounded by enemies and there was a threat of internal strife; while foreign relations were not good either, due to which there was the threat of rebellion. In this complex situation, Alexander took the reigns of his kingdom in this hands and took severe steps to do away with the rebellion. He ordered the execution of all those who were against him and quickly disposed the conspirators and rebels. The domestic enemies, were thus steered clear of. "He promptly took Thessaly and Thrace; he brutally razed Thebes except for its temples and the house of Pindar." 1 Carrying forward his father's mission, Alexander carried out an attack on the Thracians and also defeated the Illyrians with an iron hand. He also moved on the Thebes, which had revolted against him. He only spared the house of Pindar and the temple of Gods. He also sold the surviving inhabitants into slavery. Due to his power and valour, the other Greek states submitted meekly and Alexander became the conqueror of Greece. Thus, Alexander restored his dominant position in Greece. "He was elected by a congress of states at Corinth."2. Two years ago, after establishing a strong hold in Greece, Alexander decided to move towards Persia, in 334 B.C. He crossed the Hellespont and near the city of Troy, Alexander fought the Persians. The battle gave way to a massive victory for the Macedonians. Consequently, the res of the states in Asia Minor gave way and submitted to the great king. As the legend goes, it is said that "he cut the Gordian knot in Phyrgia (333), by which act he was destined to rule Asia."3 This knot, he is said to have broken with his sword. Alexander began to move towards the south and met the Persian army led by Darius III. This took place at Issus, in northeastern Syria. The battle was fought with a huge army from Darius' end. His army ended up losing the battle and Darius fled, leaving behind his family. However, his family was treated with respect by Alexander. The next expedition was at the Tyre, which was a seaport. The port was strongly fortified and offered strong opposition. However, Alexander defeated the port as well, in 332 B.C after seven months. He then moved on to Gaza and defeated them. "In the spring of 331 BC, Alexander made a pilgrimage to the great temple andoracle of Amon-Ra, whom

To What Extent is the Employment Relationship Based on the Expression Essay

To What Extent is the Employment Relationship Based on the Expression of Conflicting Interests - Essay Example The overt manifestations of employment relationship conflict such as low productivity, high turnover and high absenteeism are common. The covert manifestations of employment relationship conflict by their analysis of informal work groups, decision-making networks can be highlighted as well. The employment relationship conflicts are largely provided by poor management, poorly designed jobs and the presence of differences over the distribution of economic benefits and returns. In the following parts of this paper, different manifestations of conflicting interests between employer and employee are accounted for including the ways to reduce the level of conflict between them. Subsequent to that, personal viewpoint is included with a recent example of interest conflict between employee and employer before adding the conclusion part. Employment relationship: Manifestations and resolutions of conflicting interests The employment relationship comprises of both cooperation and conflict betwee n employer and employee. ... put their attention on numerous overt manifestations of employment relationship conflict such as job satisfaction and low productivity, high turnover and high absenteeism. Moreover, HR specialists have also highlighted the covert employment relationship conflict through their analysis of informal work groups (among management personnel and employees), decision-making networks and organizational culture. The HR specialists believe that the employment relationship conflict stems from poor management and can be diminished by the improved management (Lewin 2001). In this regard, Taylor (1911) contended that management-worker conflict was largely contributed by poorly designed jobs and the presence of differences over the distribution of economic returns from a relatively low level of productive outcome. Taylor (1911) further argued that by applying industrial engineering principles to the work re-design (including managerial work); the level of productivity would be enhanced considerably and would lead to much bigger economic returns to the management capital and labour. But, it was also the case that workers were increasingly chaffed under the framework of work system required them staunchly to follow the commands and orders of the supervisors (foremen) and that emboldened management to tighten (or threaten to tighten) standard work times at its own will. Furthermore, this work system considered workers as un-dimensional. In order to overcome this narrow concept of the worker and to deal with growing worker dissatisfaction with the framework of scientific management, the pioneers of the human relations movement directed employers’ attention towards workers’ social needs and to the significance of the informal work group (Roethlisberger & Dickson 1939). The notion

The Decomposition of Copper Carbonate Essay Example for Free

The Decomposition of Copper Carbonate Essay Planning Coursework Aim Our project is to find out what products are formed when copper carbonate decomposes. Copper has 2 oxides, Cu2O and CuO. We are told that one of the following two equations are correct: Equation 1 (Eqn1): 2 CuCO3 (s) Cu2O (s) + 2 CO2 (g) + 1/2 O2 (g) Equation 2 (Eqn2): CuCO3 (s) CuO (s) + CO2 (g) Calculations I have to find out which of the two are correct by experimentation. By looking at the equations, I can see that gas is given out. Collecting this gas will be a good way to find out which equation is correct. I will collect the gas in a 100cm3 gas syringe. Therefore I want to be collecting about 80cm3 of gas per amount of copper carbonate. Eqn1 Ratio copper carbonate : gas 2 : 2 + 1/2 1 : 1.25 Eqn2 Ratio copper carbonate : gas 1 : 1 Above states that 2 1/2 moles of gas are produced in Eqn1. I know that 1 mole of gas occupies 24000cm3 in standard room temperature and pressure. I have stated that I want to collect about 80cm3. This means that I wasnt to collect 80/24000 moles of gas. This is equal to 0.00333. (recurring) moles of gas. Out of the 0.0033 moles of gas collected, 2 of them have to be moles of CO2 and 0.5 of them are moles of 02 2.5 2.5 So in Eqn1 we want 2 x 0.0033 moles of CO2 to be collected which is 0.00266 moles 2.5 According to the Eqn, the mole ratio of CuCO3 to CO2 is 2:2. This means we need 0.00266 moles CuCO3 to be decomposed in oreder to create the 80cm3 of gas. From this we can find the mass of CuCO3 to be used, by using the formula: Mass = moles x RFM (relative formula mass) = 0.00266 x (63.5 + 12 + (16 x 3) ) = 0.329g So in Eqn1, using 0.329g CuCO3 should produce about 80cm3 gas. Using 0.329g CuCO3 in Eqn2 should give less than 80cm3 gas. I shall prove this: CuCO3 (s) CuO (s) + CO2 (g) Mass of CuCO3 0.329g Moles of CuCO3 0.00266 Moles of CO2 produced 0.00266 Volume of CO2 produced 0.00266 x 24000 = 63.9cm3 Therefore, I know that whichever Eqn is correct, using 0.329g CuCO3 will not produce over 80cm3, and therefore the gas will definitely be able to fit into the gas syringe Diagram Key: This represents the syringe being held by a retort stand and also the boiling tube being held by tongues Method * Weigh exactly about 0.329g powdered copper carbonate * Set out apparatus as above * Put copper carbonate into boiling tube and put bung on. Bung should be as tight as possible to ensure it is air tight and to minimise the amount of gas lost * Attach delivery tube to gas syringe making sure plunger is fully depressed * Light the Bunsen on a yellow flame for safety and then turn it to a blue flame when ready to begin experiment * Apply Bunsen burner under boiling tube, wafting it under the copper carbonate * I know when the reaction has stopped by when the copper carbonate has gone red or black (depending whether Cu2O or CuO is produced). * Also, when the reaction stops, the plunger on the gas syringe will stop moving * It might be necessary to wait to let the syringe and its contents to cool down so that the gas occupies the correct volume I need to make sure the experiment is fair to ensure accurate results. From past experience, I know that when the syringe is fully depressed, but then the bung is added, the syringe plunger extends a bit. However in this experiment, the reaction wont start straight away. Therefore I will need to make sure that I push the plunger back in before heat is applied. The experiment will be repeated 3 times and a mean of the results will be taken. All of the results must be concordant with the mean. This will reduce chance of any anomalous data being used. The condition must remain constant throughout each experiment. The collected gas should be at standard room temperature and pressure. There is another test that could help find which equation is correct. In both equations CO2 is produced. To check this, we could bubble the gas through limewater, which turns milky in presence in CO2. However, in eqn1 O2 is also produced. The test for the presence of O2 is to place a glowing splint into the gas. If it relights, O2 is present. However, this method is not very adequate as the amount of O2 produced is very small in comparison to the CO2, and even if it was present it still might not affect a glowing splint Results Providing under about 70cm3 of gas is produced, it shows that no oxygen is produced and so we can say that the 2nd equation is correct Precautions During experiment, safety goggles should be worn throughout. Wear a lab coat so that it may be removed, without problem, if chemicals spill onto it. Plastic gloves should be worn to prevent chemical contact with skin. Also, when handling Bunsen burners, care should be taken. Copper (I) oxide (Cu2O) may be harmful if swallowed or if inhaled, could irritate lungs. If in contact with eye, rinse thoroughly with water for 15 mins and seek medical attention if problem persists. If in contact with skin, rinse with soap and water, and if swallowed in reasonable quantity, seek medical attention Copper (II) Oxide (CuO) Causes eye irritation, can damage cornea. Flush eyes with water for 15 mins. Irritates skin and can discolour it. If contact should occur, wash skin with soap and water. If swallowed, can cause damage to kidneys and liver. May also cause vascular collapse. However, do not induce vomiting, but drink cupfuls of milk. Id breathing is difficult do not give mouth to mouth resuscitation Copper Carbonate (CuCO3) risks are similar, yet not so hazardous. However treat with similar care. Do induce vomiting if swallowed Bibliography http://ptcl.chem.ox.ac.uk/~hmc/hsci/chemicals/copper_I_oxide.html chemical safety on Copper (I) Oxide http://avogadro.chem.iastate.edu/MSDS/CuO.htm chemical safety on Copper (II) Oxide http://en.wikipedia.org/wiki/Copper%28I%29_oxide general information on the copper oxides

Crisis Management A Brief Study Management Essay

Crisis Management A Brief Study Management Essay An individual, an organization, a government, or the global economy at any point of time may face debacles. This may come in any form and can devastate the present circumstances and can lead to difficult situations. Such occurrences are often termed as crisis. It is therefore defined as a major, unpredictable and upsetting event that intimidates to harm. Even though crisis is an unpredictable form of event, but it is not unanticipated. This report will present a brief overview of crisis associated with the companies that is, organizational crisis will be the main area of study. In addition, this report will also present insights of the modern crisis management techniques adopted by organizations around the world. Furthermore, the report will also throw light on the cases where companies have faced crisis situation and how they dealt and overcame that situation. In this context the company which has been chosen to depict the importance of crisis management and also to reveal how the company surmounted the situation is Nokia. After that, depending upon the findings of the literature study a conclusion will be drawn. Finally some recommendations will be also provided by which will assist companies to address different forms of crisis. Defining Crisis Eminent scholars have stressed on the fact that crisis is a threat to organizations, an unexpected element and short periods of risk (Akers, 2007, p.11). It can affect every segments of the social order that include educational institutions, non profits, churches, business, families, government etc. This study will however focus on the issue in the context of an organization. For an organization crisis can be illustrated as an anomalous and uncharacteristic situation or perception, which is beyond the control of an organization and also threatens to impact their operation. Several cases have also pointed out that if a possible crisis is identified at the initial stage, it will have least impact or the impact can be minimized to a large extent. On the other hand if a company fails to determine the possible crisis at the initial stage, it can adversely affect the operation of an organization. Even in some cases, a crisis can also threaten the survival of a business. Hence for them to s urvive and operate effectively in the market place, superior crisis management techniques and tools should be in place (Fearn-Banks, 2010, p.2). Defining Crisis Management Crisis management is simply defined as a systematic effort to circumvent or manage the crisis that an organization may face during its lifetime. The concept of crisis management was initiated during the 1980s, when large number of environmental and industrial disasters took place (Barton, 2007, p.5). In order to manage a crisis effectively an organization should consider a systematic approach towards the improvement process as it is indispensable to safeguard the reputation of company along with its brands. Therefore companies should enlighten their customers about the happening and to some extent is necessary for survival (Khodarahmi, 2009, p.524). Additionally, eminent scholars such as Appelbaum, Keller, Alvarez BÃÆ' ©dard (2012) added that relatively modern concepts such as strategic planning can also be effective in managing organizational crisis to a satisfactory level. The authors also put emphasis on the fact that a number of US corporations are employing this concept to f orecast and deal with the issues, threats or problems that are beyond the operating control of the firms. Discussion Eminent scholars such as Dinant and Miller have identified seminal researchers in the same field of study. They categorized the study into two major groups namely macro and micro sizes. The primary intention of their study was to offer insights regarding the most committed and active researches in the field of crisis management (Jaques, 2008, p.192-195). Hence based on their study a number of literatures have been consulted to formulate this report. Several authors also highlight that effective communication plays an imperative role towards managing any form of crisis (White, 2009, p.177-178). For example cases such as oil spill of Exxon Valdez, issues at the Enron Energy Company and the disaster of Space Shuttle Challenger portrayed the importance of communication to get rid of the crisis situations. However not only having effective crisis management team helps an organization to deal with any form perils, it also needs to know the types of crises that may impact the functioning of the organization. Types of crisis A company has to deal with different forms of crisis. Some of the major forms of crisis are detailed below:- Natural Disaster: It is about the physical demolition of the organizationà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s assets due to some naturally occurring disasters. For example flood, earthquake and volcanic eruptions etc (Martin, 2012, p.83). Industrial Accidents: In this aspect the crisis occurs primarily due to a collapse in construction, release of toxic substance, fire etc. Product or Service harm crisis: This type of crisis does not demolish the physical assets of the organization, but impacts on the cognitive aspect of the firm. Some of the examples of product or service failure crisis are equipment failure, system failure and failure in communication (Siomkos, Triantafillidou, Vassilikopoulou Tsiamis, 2010, p.770). Capacity: This type of crisis arises due to some faulty or defective goods. It may have health related issues if not handled properly. Public Relation: This is another type of cognitive crisis that an organization faces. In this context the intangible assets of the company are threatened. In addition, this can have direct effect on the brand image and brand value of the company. Apart from that it can also indirectly affect the net sales. The PR crisis occurs primarily because of poor media attention, negative publicity in the media, or it may also arise to the changes in the management of an organization (Pride Ferrell, 2010, p.412). Legal Crisis: A company may face legal crisis due to product liability, health scare or due to any kind of fraud from the employees of the organization. Business or Corporate Crisis: This is one of the most common and vital type of crisis that an organization faces. Some of the common causes for this crisis are sudden shortages in demand, competitor launching a new and advanced product, large number of customer switches, strike by the workforce, strike by suppliers and hostile takeover. Financial Crisis: One of the major crises that a company some time faces with is the financial crisis. Often companies deal with financial crisis and ultimately losing their position from the market. It is a situation where the company witnesses shortage of fund to properly operate in the market. Crisis Management: A Business Case In order to give a real world example, Nokia has been chosen to depict, how actually a company deals and manages crisis. It was during the time of 2005-2006, when the company was charged with defective batteries. The battery that Nokia used to give with the handsets was BL-5C. Customers complained that the battery gets over heated after certain interval of time. Hence it was a product related crisis and can be termed as Product or Service Failure crisis. However, the situation did not remain curtailed to a product failure; it went on to become one of the largest PR crises of all time. The crisis had struck the company in such a way that the company in the subsequent years went on to record low sales. The company has taken early actions to minimize its impact. The strategy adopted by the company was to simply accept the product and replace the defective batteries. The company well understood that if they do not act in this way, their reputation will be strongly affected that may resul t in negative public relation. The decision of the company to replace all the affected batteries paid off and the company succeeded to a large extent. Although the company initially lost some customers, but later on after the implementation of this strategy Nokia regained the confidence of the customers. The company not only handled the situation effectively, but also displayed how they are prepared for any such occurrences in the future (IBN Live, 2007). Meanwhile other companies such as Cadbury have also faced similar situation. It was related with a worm. The chocolate packets had worm in it and several complaints came forward for the same issue. The company managed the concern by launching a PR campaign within two weeks of the news outbreak. Celebrity endorsement also played a major role in the survival of the company. The campaigned helped them to regain consumer confidence within 3 months only. This shows how effective crisis management can actually offer quick and effective results to a company (Manning, 2007, p.506). Facing Crisis In order to successfully diffuse a crisis, an organization at first, needs to know how to handle that crisis before it actually takes place. Different authors have given different approaches to effectively handle crisis, but among those the most popular theory has been provide by the Gonzalez-Herrero and Pratt in the early 1996. The authors, Gonzalez-Herrero and Pratt have divided crisis management into three stages. The three phases are named as diagnosis of crisis, planning-prevention, and adjusting to changes. The model developed by them to address the issue of crisis management is demonstrated below: Diagnosis of Crisis: According to the authors the first stage is about determining the early indicators or signs of the crisis. This is an essential task for the managers and executives to sense the warning indications of the crisis. If they are successful in sensing the early signs, it is the duty of the organization to make the employees ready for facing the situation with firm determination and courage. Planning: The second step associated in this model is about the proper planning towards addressing the crisis. Once the crisis has been identified the next step is to plan how the crisis can be handled. According to the authors, the management team should take immediate action to minimize its effect. Also in order to avoid urgent situations relevant strategies are developed and take quick decision. Adjusting the Changes: The final step is to get accustomed with the new situation. It is the duty of the employees to get along with the changes for the purpose of making the organizationà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s function more effective. Also for getting adjusted to the situation properly, it is also important to evaluate the cause that that led the organization to face the crisis. This will prevent the company from doing any mistakes and will foster them to develop new plans and strategies for the future course of action. This phase is also referred to as the post crisis phase (Coombs, 2011, p.10). Apart from that there is one more method by which companies can effectively handle crisis and is commonly known as corporate crisis management. In this context, the management of the organizations forecasts, identifies, examines and acts immediately upon the issue that led to the crisis. This approach enables organizations to deal with any form of crisis (Heller Darling, 2012, p.153). Conclusion The report was about the importance of crisis management within an organization. In this study the company used for depicting the importance as well as revealing the way a company actually deals with crisis situations is Nokia. The study has reviewed substantial amount of literature or the works completed by earlier scholars in the same field of study. It revealed that an organization may face with different type of crises. It includes Natural Disaster, Industrial Accidents, Product or Service Failure, Capacity, Public Relation, Legal Crisis, Business and Management Crisis and Financial Crisis. Similarly Nokia in this context, also faced product and service related crisis which further turned into PR crisis, but the company has effectively managed the situation. The company has a well prepared crisis management team and also contingency plans. Hence analysing the situation, it can be clearly highlighted that each organization should have a well defined crisis management framework to continue its operations effectively in the market place. Recommendation Some of the ways by which a company can effectively manage crisis are as follows: Issues Management: No organization in this world would like to face any situation that may harm their operation process or may disrupt the functioning. Especially, organizations do not like face any circumstances that fuel media coverage. This is because any issues that are scrutinized by the public can result into pessimistic and negative legal, financial and political impacts. Contingency Planning: It is highly recommended that companies around the world must have contingency plans to deal with different kind of crisis situations. Preparing an emergency plan in advance reflects that a company is aptly prepared for crisis. Thus contingency planning is highly essential in crisis management. Business Continuity Plan: There are situations when, to some extent, organizations will be affected by a crisis. To deal with such scenarios organizations should have business continuity plan. A business continuity plan highly assists organizations to reduce the impact of the crisis. In addition, organization must understand the important elements that run daily operation. Hence, a backup for each element must be in place so that the company functions even during the time of crisis. The company should continuously train each employee regarding how to deal with crisis situation. The training should not only be about physical crisis that may occur due to some natural calamities, but also training should be given to deal with cognitive factors.

Microprocessors :: essays research papers fc

Inside of the mysterious box that perches ominously on your desk is one of the marvels of the modern world. This marvel is also a total enigma to most of the population. This enigma is, of course, the microprocessor. To an average observer a microprocessor is simply a small piece of black plastic that is found inside of almost everything.   Ã‚  Ã‚  Ã‚  Ã‚  In How Microprocessors Work they are defined as a computer's central processing unit, usually contained on a single integrated circuit (Wyant and Hammerstrom, 193). In plain English this simply means that a microprocessor is the brain of a computer and it is only on one chip. Winn L. Rosch compares them to being an electronic equivalent of a knee-joint that when struck with the proper digital stimulus will react in the exact same way each time (Rosch,37). More practically a microprocessor is multitudinous transistors squeezed onto as small a piece of silicon as possible to do math problems as fast as possible.   Ã‚  Ã‚  Ã‚  Ã‚  Microprocessors are made of many smaller components which all work together to make the chip work. A really good analogy for the way the inner workings of a chip operate can be found in How Microprocessors Work. In their book, Wyant and Hammerstrom describe a microprocessor as a factory and all of the inner workings of the chip as the various parts of a factory (Wyant and Hammerstrom, 71-103). Basically a microprocessor can be seen as a factory because like a factory it is sent something and is told what to do with it. The microprocessor factory processes information. This most basic unit of this information is the bit. A bit is simply on or off. It is either a one or a zero. Bits are put into 8 bit groups called bytes. The number 8 is used because it is offers enough combinations to encode our entire language (2^8=256). If only 4 bits are used only (2^4=16) combinations would be possible. This is enough to encode 9 digits and some operations. (The first microprocessors powered calculators) A half byte is called a nibble and consists of 4 bits. In the world of computer graphics the combination of bits is easier seen. In computer graphics bits are used to make color combinations, thus with more bits more colors are possible. Eight bit graphics will display 256 colors, 16 bit will display 65,536, and 24 bit graphics will display 16.7 million colors. The bus unit is described as the shipping dock because it controls data transfers, and functions between the individual pieces of the chip. The part of the chip that

Internet Security: Is Your Computer Ready? :: essays research papers fc

Internet Security: Is Your Computer Ready?   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Internet Security. Those are two words that hold a huge importance on our lives today. For the past half-century even more so in the past near quarter-century, computers have become an important staple to one’s own way of living, and the world’s largest network of computers, the Internet, has become one of the most useful and essential resources for legions of users around the world. However, this and e-mail communication can have their drawbacks, and very serious drawbacks at that.   Ã‚  Ã‚  Ã‚  Ã‚  There are those users, who we call hackers, who have the ability manipulate their own programs to infect, and attack various organizations and institutions around the world. And they perform these acts, â€Å"cyber-crime,† in the form of programs called viruses, worms, Trojan Horses, and spam, or junk mail. Companies also do this in spyware and adware. This is where Internet Security comes into play. Many programs have been created to protect computers and their resources from those who want to invade them.   Ã‚  Ã‚  Ã‚  Ã‚  Symantec Corporation’s Norton Internet Security, which has a new version every year, has been recognized as a benchmark program in providing the best protection for computers. This program is actually a combination of other Symantec products: Norton AntiVirus, Norton Personal Firewall, Norton Privacy Control, Norton Parental Control, and Norton AntiSpam. With this combination, Norton Internet Security blocks and removes Internet worms, e-mail worms, and viruses that are script-based, while allowing the user to go about his or her business on the Web. A new version of this product, which incorporates a simpler, easy-to-use approach for the user, has been scheduled to be distributed in fall 2004 (Chapelle 1).   Ã‚  Ã‚  Ã‚  Ã‚  There can be times when the world’s best software companies can have their efforts backfire on them. One example of such an occurrence is Microsoft Corporation, whose operating systems Windows 2000 and Windows XP have been susceptible to flaws from other popular Internet security programs such as Internet Security Systems’ BlackICE Defencer and BlackICE Agent, resulting in a number of possibilities for opportunistic hackers (Fairplay 1). Microsoft will be releasing later this year a second service pack for their Windows XP operating system, programmed with a stronger firewall for computers running under this OS (Sandusky 1). One should not be surprised by the number of flaws that come with Windows XP, or any operating system.

Pacific Medical Supply Company

PACIFIC MEDICAL SUPPLY COMPANY| Case 6| | Submitted to | Samy AhmedFaculty Member: MKT 445Sales Management| Submitted by| Medhad Nasser Chowdhury082735530Section : 01| 3/24/2013| Case Background Pacific Medical Supply Company was a prominent supplier in the southern California region. They used to supply medical instruments and all other itineraries using a distribution channel consisting of sales commission based Sales force. Jim Shine, the owner of Pacific Medical, started off his career with a background of a salesman at a beach application store.His first venture into the medical supplies business commenced in a garage and slowly climbed up to be a fully fledged business covering Southern California meaning major cities such as Los Angeles. With the company growing big Jim’s role moved from sales rep to sales manager to now in a position where he focuses into the whole companies operations. Jim had adopted a business model which ensured the company to be in the profit side of the margin. Then there was the Jim’s sales commission policies which clearly stated how the commission percentage was set. He also had a major list which stated how the sales commission would be structured.Everything seemed fine till Jim employed his most recent and the youngest sales employee, a young business grad female person, named Nicole Landis. Nicole was very good at her job as a sales rep and brought a different meaning of the sales commission. She worked hard and climbed up the ladder in making more revenues for Jim and consequently commission for herself. Jim saw his projected figures going up my immense degree and was glad he made the decision in hiring Nicole but as time passed, Nicole’s achievement increased so did the negative perception by the other employees.Soon came a scenario where Jim realized his sales force was in jeopardy and he had failed in the sales manager’s role. Case Analysis Nicole Landis, the youngest sales person in Jimâ€⠄¢s sales force channel, was a young marketing graduate who had evolved into the best salesperson with the highest sales figure consequently making the highest annual sales commission. Nicole was a natural in sales if there ever was one. She could bond and rapport with anyone from purchasing agents to direct customers.Her sales style was to nurture her customers by being honest and prepared. She approached her sales role as an expert consultant who could solve customer’s problems and fulfill needs with her products. Nicole basically put a tick on all the best traits a salesperson could have: Jim Shine’s business model was excellent as per the business’s requirement. He took up the opportunity of Chinese products having very low cost and a high margin of profit. The 80-20 profit model was formed where only 20 percent of the products sold had a 80 percent profit margin.His business model was designed with excellence with a vision very well stated. Jim Shine had hi s business running with a sales force for a distribution channel. He believed his sales commission structure was well to do till one of his employees Nicole Landis maximized her sales productivity and cracks started being visible in Jim’s commission structure. It was seen, while making the structure Jim put up lucrative commission percentages on high quantity of products sold as he never thought any employee would outperform those sales targets.Jim Shine never realized a sales manager’s role stands very effective if there is an unbalance in the sales force. He found Nicole’s extravagant performance very superb as with the sales figures running high his profits increased consequently. Jim made sure all operations were going smooth nevertheless moving a long way from his Sales Manager’s Role. His whole sales force was getting jeopardized and the companies alignment was getting weaker. Case ConclusionFirst Jim Shine should strengthen his Sales managerial rol e and bringing in stability in his Sales force. He should look into Nicole’s situation and bring about a sustainable decision where his best employee Nicole can be retained. He should see if he himself is capable in sustaining the sales managerial role or he should look for a new manager. He should see how can he bring the traits seen in Nicole into the other employees. He should balance the two ideas of making Nicole a manager or bring about a complete re-engineering in his sales commission structure.