Curleys Wife in Of Mice and Men :: John Steinbeck

OF MICE AND MENEssay. Curleys married woman is seen as a cheap possession, a toy that belongs to Curley. A possession that he gets to control. His lack of approve, respect and circumspection results to her death in the end. By all the men shes seen as a tramp, they think that shes out score trouble. But the truth is shes larger-than-lifely lonely. She just wants someone to talk to. Shes missed out on a grand life that could drop been hers, and that hurts her. Curleys wife is a beautiful woman, whose blossoming with love, with big hopes for the future. She dreams of becoming a big actress n Hollywood. She wants to bewilder rich and famous, and devour small cloths. She wants to adjudge something from her life. Because of her beauty she was promised great things. But in reality her dreams neer came true, the letters she awaited never came, the promises that were maid to her were n ever fulfilled. Couldve been in the movies, an had nice clothes. She refused to detain where she would be a nobody. Well, I wasnt gonna stay no place where I couldnt get nowhere or unclutter something of my life. So one night she meat Curley at the Riverside Dance Palace, and she unify him, he became her ticket out from her desperate life. She never married him out of love and passion just of desperation. I dont like Curley. He aint a nice fella. Curleys relationship with his wife is very distant. He treats her with no respect, his very possessive of her, he tries to control who she talks to and what she can and cant do. His also disloyal. single after weeks of their brotherhood his already button to cat houses. His cheating her left right and center. And like any person she needs to be loved, she needs to be cared for, she needs attention and she needs companionship.Curleys Wife in Of Mice and Men John SteinbeckOF MICE AND MENEssay. Curleys wife is seen as a cheap possession, a toy that belongs to Curley. A possession that he gets to control. His lack of love, respect and attention results to her death in the end. By all the men shes seen as a tramp, they think that shes out cause trouble. But the truth is shes desperately lonely. She just wants someone to talk to. Shes missed out on a wonderful life that could have been hers, and that hurts her. Curleys wife is a beautiful woman, whose blossoming with love, with big hopes for the future. She dreams of becoming a big actress n Hollywood. She wants to become rich and famous, and have nice cloths. She wants to make something from her life. Because of her beauty she was promised great things. But in reality her dreams never came true, the letters she awaited never came, the promises that were maid to her were never fulfilled. Couldve been in the movies, an had nice clothes. She refused to stay where she w ould be a nobody. Well, I wasnt gonna stay no place where I couldnt get nowhere or make something of my life. So one night she meat Curley at the Riverside Dance Palace, and she married him, he became her ticket out from her desperate life. She never married him out of love and passion just of desperation. I dont like Curley. He aint a nice fella. Curleys relationship with his wife is very distant. He treats her with no respect, his very possessive of her, he tries to control who she talks to and what she can and cant do. His also disloyal. Only after weeks of their marriage his already going to cat houses. His cheating her left right and center. And like any person she needs to be loved, she needs to be cared for, she needs attention and she needs companionship.Curleys Wife in Of Mice and Men John SteinbeckOF MICE AND MENEssay. Curleys wife is seen as a cheap possession, a toy that b elongs to Curley. A possession that he gets to control. His lack of love, respect and attention results to her death in the end. By all the men shes seen as a tramp, they think that shes out cause trouble. But the truth is shes desperately lonely. She just wants someone to talk to. Shes missed out on a wonderful life that could have been hers, and that hurts her. Curleys wife is a beautiful woman, whose blossoming with love, with big hopes for the future. She dreams of becoming a big actress n Hollywood. She wants to become rich and famous, and have nice cloths. She wants to make something from her life. Because of her beauty she was promised great things. But in reality her dreams never came true, the letters she awaited never came, the promises that were maid to her were never fulfilled. Couldve been in the movies, an had nice clothes. She refused to stay where she would be a nobody. Well, I wasnt gonna stay no place where I couldnt get nowhere or make something of my life. So one night she meat Curley at the Riverside Dance Palace, and she married him, he became her ticket out from her desperate life. She never married him out of love and passion just of desperation. I dont like Curley. He aint a nice fella. Curleys relationship with his wife is very distant. He treats her with no respect, his very possessive of her, he tries to control who she talks to and what she can and cant do. His also disloyal. Only after weeks of their marriage his already going to cat houses. His cheating her left right and center. And like any person she needs to be loved, she needs to be cared for, she needs attention and she needs companionship.

The Role of Women in Antigone :: Literary Analysis, Sophocles

One of the conflicts in Antigone, is the struggle between men and women. Ismene tells Antigone that since birth, women were not born to contend with men, (75) displaying womens obedience and passivity. In the same passage, Ismene says were underlings, ruled by stronger hands, (76) a representation of mens aggressive and stronger hands that dominate women and treats them as second-class citizens. The only woman in Thebes who desires to hold on free from these chains is Antigone, who stands up against Ismenes passivity urging her to submit to this, (77) and defy Creon by burying Polynices. By breaking Creons edict, Antigone challenges the traditional sex roles women and men play. In what ways does the theme of gender in Antigone, demonstrate the passion and choices behind Antigone and Ismenes decisions? Ismene believes that women are underlings (76) and not contending with men (76) because she knows that men ordain always control society. This viewpoint of mens domination of wo men depicts Ismene to be submissive to males while being fearful of mens authority. Ismene is unable to fork over control over her destiny and decisions because she is fearful of mens power over women, which leads to her refusing to bury Polynices. Later in the play, Ismene questions Creons judgment by say youd kill your own sons bride? (641) which indicates that she is now aware that woman should have a voice and power in society. Her new catch of Antigones message gives her the strength to query Creon, while additionally highlighting his cruelty. Ismenes original belief of submiting to this (77) and being a proper Greek girl, at long last transforms into becoming an advocate for Antigone. Her transformation defies mens authority, the opposite of what she used to believe in. Antigone believes that a woman should be intrepid and strong, even at the risk of exposure of challenging mens authority. When she proposes to bury Polynices, Ismene answers, were not born to contend wit h men. (75) Antigones response, that death will be a resplendency (86), does not directly address gender issues, but it expresses her fury at Ismenes passivity. After the burial of Polynices, Antigone defiantly states, I did it. I dont deny a thing, while being interrogated by Creon (492) and later comments that she was not ashamed for a moment, not to honor my brother. (572-3) Antigones gallant patois and defiance toward traditional gender identities audaciously shows her revolutionary desire for gender equality.

Narrative Essay: she always laughs... :: Example Personal Narratives

she always laughs...   Suicide makes me think of my grand develop and uncle whom I never met. Each took their lives before I was born. I spoke with my mother about Grandma Ruth yesterday in timeing. She delights in telling me how much Grandma Ruth would shit loved me.   We didnt talk about her often. She died when my mother was a junior in high school. My mother always refered to her as my mother, so it wasnt until I was a teen that I came up with a summon for her. My grandfathers are called by their last names Grandpa P. and Grandpa R. My other grandmother was called Amah and her husband was Poppa. One day I had a interrogatory about my mothers mother and I refered to her as Grandma Ruth. That has been what we have called her ever since.   Apparently, on the day she died, she woke up in the morning and gave her husband a dollar, instructing him to dismiss their oldest child to college. Then she took the bus to the bridge where she jumped. My grandfather saved th at dollar all these years, but has lost it in the past decade.   We have four possessions which erst belonged to Grandma Ruth. She was schizophrenic and spent half of every year in a mental hospital we have a sock doll she make in the institution. We have a wonderful pair of green sunglasses she wore both of the nose pieces are broken off. My grandfather had her wedding ring make into a necklace, which he gave to my mother a few years ago. The fourth item is a large gold cross. The voice my grandmother heard in her head was the voice of god. It was no doubt the voice that told her that she needed to leave this planet.   Grandma Ruth and I would have gotten along so well. I would have curled up on a chair in the kitchen while she baked cookies. We would have laughed and gossiped and she would have put flowers in my hair. I would have squaled with a giddy happiness every time she began a story with, When your mother was little...   I dont know many stories about when m y mother was little. She has forgotten most everything, and even now her memory is terrible.

Essay --

A characteristic property can help identify a centre of attention. A characteristic property allow never interpolate even when the loudness of a substance is varied. A characteristic property also does non transfer when a substance changes state in matter. A tangible property cannot identify a substance. A physical property will change when the volume of a substance is varied. It can also change when the substance changes state in matter. For example, if the volume and mass of a substance changes indeed the physical appearance will also change. However, the density, which is a characteristic property, will not change at all. The boiling point of a substance is the temperature that a substance changes from a liquid to a gas. The boiling point of a substance is a characteristic property because the boiling point of a substance will never change even when the volume and mass changes. The only thing that will change is the time that it shams to reach that temperature. If the mass and volume of the substance is small, then it will take a small amount of time for the substance to reach the temperature. However if the mass and volume of the substance is larger, then it will take a longer time to reach the temperature. The purpose of this research lab was to see if when the volume of a substance changes so does the boiling point.The procedure of the lab on twenty-four hours one was to get a ring stand and clamp, then put the substance in the test vacuum tube. Then put the test tube in the clamp and then get a Bunsen burner. After that put the Bunsen burner underneath the test tube to heat it. The procedure of the lab for day two was almost exactly the same, except the substances that were used were different. The hypothesis was accepted. The hypothesis was if the am... ...roup seven had were that day one plateaued at a lower temperature than day two.It was learned that changing the volume of the same substance will never change the boilin g point of the substance. However having two different substances with the same volume will result in two different boiling points. The purpose of this lab was to determine if changing the volume of a substance will change the boiling point. This is useful to know in real life because if someone wanted to boil water to make pasta and did not know how often water to put in the pot. If the person knew if changing the volume of a substance will not change the boiling point, but only modify how much time it takes for the substance to reach the temperature. Then the person would know that it would be better to not put too much water in the pot, because it would take longer for the water to boil.

Thomas Hart Benton :: Biography, Informative

Thomas Hart Benton Thomas Hart Benton was a regionalist American painter whom was known for his beautiful, vigorous, and colorful murals of the 1930s. He made very many beautiful, famous painting and murals. Most of the rollicking scenes in his paintings and murals are from the rural past of the American South and Midwest. He has canvass in Kansas City, MO Paris, France and the ever-changed New York City. Thomas Hart Benton was born in the familiar, small town of Neosho, Missouri. He was named after his granduncle, the famed and prominent pre-American Civil warfare senator. First Thomas Hart Benton studied at the Art Institute of Chicago and then lived in beautiful Paris for three years. When he came suffer he moved to New York City after 1912 he turned away from his usual style, modernism, and gradually developed a rugged naturalism that substantiate traditional rural values. By the 1930s Benton was riding a tide of popular acclaim along with his fellow regionalist Grant Wood, who was responsible for American Gothic, and rear end Steuart Curry, who was responsible for The Tragic Prelude. The mural, America Today (1930-1931, The Equitable Life Assurance Society of the U.S., New York City), Thomas Hart Bentons masterpiece, presented an optimistic portrayal of a vital country filled with earthy, muscular figures. Later on, Thomas Hart Benton returned to Missouri to teach at he Kansas City Institute, and continued to paint twain panels and murals. Thomas Hart Bentons mural in the Missouri state capitol in Jefferson City (1935) stirred disputes because of its open portrayals of some of the seamier facets of Missouris past.

Thomas Hart Benton :: Biography, Informative

Thomas hart Benton Thomas Hart Benton was a regionalist the Statesn painter whom was known for his beautiful, vigorous, and colorful murals of the 1930s. He made very many beautiful, famous painting and murals. Most of the rollicking scenes in his paintings and murals are from the rural past of the American South and Midwest. He has studied in Kansas City, MO Paris, France and the ever-changed newfound York City. Thomas Hart Benton was born in the familiar, small town of Neosho, Missouri. He was named after his granduncle, the famed and prominent pre-American Civil War senator. First Thomas Hart Benton studied at the Art Institute of Chicago and then lived in beautiful Paris for three years. When he came back he moved to sweet York City after 1912 he turned away from his usual style, modernism, and gradually developed a rugged naturalism that affirmed traditional rural values. By the 1930s Benton was riding a tide of popular acclaim along with his fellow regionalist Grant Wood, who was responsible for American Gothic, and John Steuart Curry, who was responsible for The Tragic Prelude. The mural, America Today (1930-1931, The Equitable Life Assurance Society of the U.S., New York City), Thomas Hart Bentons masterpiece, presented an optimistic portrayal of a vital country fill with earthy, muscular figures. Later on, Thomas Hart Benton returned to Missouri to teach at he Kansas City Institute, and continued to paint both panels and murals. Thomas Hart Bentons mural in the Missouri state capitol in Jefferson City (1935) stirred disputes because of its open portrayals of some of the seamier facets of Missouris past.

Decision Making and Consumer Essay

What major mental processes allure consumer reactions to the marketing program? * How do consumers fill purchasing lasts? * In what styluss do consumers stray from a deliberate rational decision process? Contents Introduction4 What defines Consumer behavior? 5 Cultural factors5 favorable factors6 Personal factors7 Key psychological processes9 Motivation9 Perception10 Learning11 Emotion12 Memory12 The buying decision process14 Behavioral decision theory &type A behavioral scotchs20Introduction The aim of marketing is to meet and match target customers need and want better than competitors. Marketers must have a thorough understanding of how consumers think, feel, and act and offer clear value to each and completely(prenominal) target consumer. Successful marketing requires that companies fully connect with their customers. Adopting a holistic marketing orientation means understanding customers-gaining a 360-degree view of both their e veryday lives and the changes that occ ur during their lifetimes so the right convergences are always marketed to the right customers in the right way.So we are going to explore individual consumer buying dynamism. molding of Consumer beha-vior Model of Consumer beha-vior form 1. 1 Fig 1. 1 The starting point for understanding consumer behavior is the stimulus-response model shown in figure 1. 1. Marketing and environmental stimuli immortalise the consumers consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and get decisions. The marketers task is to understand what happens in the consumers consciousness between the arrival of the outside marketing stimuli and the ultimate purchase decisions.What influences Consumer behavior? Consumer behavior is the study of how individuals, groups and organizations select, buy, use and dispose of genuines, services, idea or experiences to satisfy their needs and wants. A Consumers buying behavior is in fluenced by cultural, social, and someoneal factors. Cultural factors Culture is the fundamental determinant of a persons wants vitamin A behavior. Each culture consists of smaller hacekcultures that provide more specific identification and socialization for their members. Subcultures include nationalities, religions, racial groups and geographic regions.Virtually all clement societies exhibit social stratification, most often in the form of social classes, relatively homogeneous and enduring divisions in a society, hierarchically ordered and with members who make do exchangeable values, delight and behavior. Social Classes fastness uppers Upper uppers Lower uppers Lower uppers Upper middles Upper middles Middle Middle Working Working Upper lowers Upper lowers Lower lowers Lower lowers Social factors Such as Reference groups, Family and Social roles and statuses affect our buying behavior. Reference groupsA persons references groups are all the groups that have a direct or i ndirect influence on their behavior * Membership groups * Primary groups * Secondary groups * Aspirational groups * Dissociative groups Groups having a direct influence are called membership groups, some of these are Primary groups with whom the person interacts continuously and informally such(prenominal) as family, friends, neighbors and coworkers. People also belong to Secondary groups such as religious, professional and trade-union, which tend to be more formal and require less continuous interaction. People re also influenced by groups to which they dont belong. Aspirational groups are those a person hops to join Dissociative groups are those values or behavior an individual rejects. Marketers must determine how to reach and influence the groups opinion scarperers opinion leaders are often highly confident, socially active. Family There are two families in the vendees life * Family of orientation consists of parents and siblings * Family of procreation the persons spouse and children Rules and status Role consists of the activities a person is expected, each role in period of play connotes a statusPersonal factors Personal characteristic that influence a buyers decision include * Age and set Our taste of food, habilitate and recreation is related to our age. Marketers should consider critical life events or transitions like marriage. * Occupation and Economic Circumstances Marketers try to identify the Occupational groups that have above-average interest in their convergence and services and even tailor product for certain Occupational groups. Both product and deformity choices are affected by economic circumstance 1. Spendable income ( take, stability and time standard) 2.Savings and assets (percentage that is liquid) 3. Debts 4. Borrowing power 5. Attitudes toward spending and saving * Personality and self-concept Personality set of distinguishing human psychological traits that lead to relatively consistent and enduring response to environment al stimuli (buying behavior). Like self-confidence, dominance, autonomy, deference, sociability, defensiveness and adaptability. Brand personality is a specific mix of human traits that we can attribute to a particular brand. 1. Sincerity 2. Excitement 3. Competence 4. Sophistication 5. Ruggedness * Life style and valuesLife style is a persons pattern of living in the world as expressed in activities, interests and opinions. The whole person interacting with his/her environment. Life styles are shaped partly by whether consumers are currency constrained (lower-cost product) or time constrained (multi-tasking). Consumer decisions are also influenced by core value the belief systems that underlie attitudes and behavior. Core values go oft deeper than attitudes and behavior, peoples choices and desires over the long term. Key psychological processes Four key psychological process Motivation, Perception, Learning, and MemoryMotivation We all have some(prenominal) needs at any given time. demand are 1. Biogenic arise from physiological states of tension such as hunger. 2. Psychogenic arise from psychological states of tension such as the need of credit. Three of the best-known theories of human motivation Sigmund Freud, Abraham Maslow, and Frederick Herzberg. * Freuds Theory Behavior is guided by subconscious motivations * Maslows Theory Behavior is driven by lowest, unmet need Fig 2. 1 Fig 2. 1 Maslows Hierarchy of Needs Maslows Hierarchy of Needs * Herzbergs Theory Behavior is guided by motivating and hygiene factors.It has two implications 1. Sellers should do their best to avoid dissatisfiers. 2. The seller should identify the major satisfiers or motivators of purchase in the market and then supply them. Perception Perception is the process by which we select, organize and interpret information in contrives to create a pregnant picture of the world. Perceptions are more main(prenominal) than reality because perceptions affect consumers actual behavior. People emerge with different perceptions of the same object because of three perceptual processes * Selective attentionSelective attention means that marketers must work hard to attract consumers notice * People are more apparent to notice stimuli that relate to a current need * People are more potential to notice stimuli they anticipate * People are more likely to notice stimuli whose deviations are large in relationship to the normal size of the stimuli * Selective distortion Is the tendency to interpret information in a way that fits our preconceptions. Selective distortion can work to the advantages of marketers with reinforced brands when consumers distort neutral or ambiguous brand information to make it more positive. Selective safekeeping We are likely to remember good points about a product we like and forget good points about competing products. It explains why marketers need to use repetition. * imperceptible perception Learning ((When we act we learn)) Learning induc es changes in our behavior arising from experience. Learning theorists believe learning is produced through the interplay of drives, stimuli, cues, responses amp reinforcement. Drive is a strong knowledgeable stimulus impelling action. Cues are minor stimuli that determine when, where amp how a person response.Discrimination means we have learned to recognize differences in sets of similar stimuli amp can adjust our responses accordingly. Learning theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues amp providing positive reinforcement. Hedonic bias occurs when people have a general tendency to attribute success to themselves amp failure to external causes. Emotion Consumer response is not all cognitive amp rational much maybe emotional amp invoke different kinds of feelings. A brand or product may make a consumer feel proud, excited, or confident.An ad may create feeling of amusement, disgust, or wonder. Mem ory * Short term memory (STM) a temporary amp limited repository of information. * Long term memory (LTM) a more permanent, essentially unlimited repository. All the information amp experiences we acquire as we go through life can end up in our long-term memory. Associative network memory model views LTM as a set of pommels amp links. Nodes are stored information connected by links that vary in strength. A spreading process from node to node determine how much we retrieve amp what information we can actually recall in any given situation.In this model, we can think of consumer brand knowledge as a node in memory with a renewal of linked neckties. The strength of these associations will be important determinant of the info we can recall about the brand. Brand association consist of all brand-related thoughts , feelings , perceptions , images, experiences , beliefs , attitudes amp so on that become linked to the brand node. State set up mental map State farm mental map Fig 2. 2 F ig 2. 2 Memory process Memory is a very constructive process, because we dont remember info amp events completely amp accurately.Memory encoding describes how amp where info gets in the memory. The strength of the resulting association depends on how much we process the info at encoding amp in what way. Memory retrieval is the way information gets out of memory. 1. The presence of opposite product info in memory can produce interference effects amp cause us to either overlook or sidestep new data. 2. The time between exposure to info amp encoding has been shown generally to produce only gradual decay. 3. Info may be in stock(predicate) in memory but not be accessible for recall without the proper retrieval cues or reminders.The buying decision process The five stage model of buying process 1. Problem recognition 2. Information search 3. Evaluation of alternatives 4. Purchase decision 5. Post purchase behavior 1. Problem recognition The buying process starts when the buyer recogni zes a problem or need jaunted by internal or external stimuli. Marketers need to identify the circumstances that trigger a particular need by gathering information from a number of consumers. 2. Information search Information sources * Personal family, friendsetc. * Commercial ads, tissue sites etc. * Public mass media . etc. Experiential handling, examiningetc. Search dynamic by gathering information, the consumer learns about competing brands amp their features. Successive Sets in finality Making 3. Evaluation of alternatives * Some basic concepts will help us understand consumer military rating process First, the consumer is trying to satisfy a need. Second, the consumer is looking for a certain benefits from the product solution. Third, the consumer sees each product as a bundle of attributes with varying abilities to deliver the benefits. Belief is a descriptive thought that a person holds about something.Attitudes a persons enduring favorable or unfavorable evaluations, emo tional feelings, amp action tendencies toward some object or ideas. Attitudes put us into a frame of mind liking or disliking an object, moving toward or away from it. Expectancy-value model The consumer arrives at attitudes toward various brands through an attribute evaluation procedure, developing a set of beliefs about where each brand stands on each attribute. The expectancy-value model of attitude formation posits that consumers evaluate products amp services by combining their brand beliefs according to importance. . Purchase decision In executing a purchase intention the consumer may make up to 5 sub decisions Brand, Dealer, Quantity, Timing, and payment method. It is a Step between Alternative Evaluation and Purchase. Non-Compensatory Models of Choice Conjunctive heuristic the consumer set a min acceptable cutoff level for each attribute amp chooses the first alternative that meets the min standard for all attribute. Lexicographic heuristic the consumer chooses the best bran d on the basis of its comprehend most important attribute.Elimination-by-aspects heuristic the consumer compare brands on an attribute selected probabistically amp eliminates brands that dont meet min acceptable cutoffs. Intervening factors Steps purchase intention between and Purchas Steps between Alternative Evaluation and Purchase Steps between Alternative Evaluation and Purchase Fig 3. 1 Fig 3. 1 Attitudes of others Depends on 2 things 1. The intensity of the other persons negative attitude toward our preferred alternative. 2. Our motivation to comply with the other persons wishes. Unanticipated situational factors may erupt to change the purchase intention (Perceived Risk) 1.Functional luck the product doesnt perform to expectations. 2. Physical risk the product poses a threat to physical well-being or health of the user or others 3. Financial risk the product isnt worth the price paid. 4. Social risk the product results in embarrassment in front of others. 5. Psychological ri sk the product affects the mental well-being of the other user. 6. Time risk the failure of the product results in an opportunity cost of finding another satisfactory product. 5. Post purchase behavior Marketer must monitor post purchase satisfaction, actions, uses amp disposal. Post purchase satisfactionSatisfaction is a function of closeness between expectations amp the products perceived performance. If performance falls of expectations the consumer is foiled if it meets expectations the consumer is satisfied if it exceeds expectations, the consumer is delighted. Post purchase actions Satisfied consumer is more likely to purchase the product again amp will also tend to say good things about the brand to others. Dissatisfied consumer may abandon or return the product. Private actions include deciding to stop buying the product (exit option) or inform friends (voice option). Post purchase uses amp disposalMarketers should also monitor how buyers use amp dispose of the product. Fi g 3. 2 Fig 3. 2 How buyers use amp dispose of the product How buyers use amp dispose of the product Moderating effects on consumer decision making The manner or path by which a consumer moves through the decision-making stages depends on several factors including the level of involvement amp extent of variety seeking. * Low-Involvement Decision Making Petty amp cacippos ornateness an influential model of attitude formation amp change, describe how consumers make evaluation in both low amp high involvement circumstances. substitution route in which attitude or change stimulates much thought amp is based on consumers diligent, rational consideration of the most important product information. Peripheral route in which attitude formation or change provokes much less thought amp results from the consumers association of a brand with either positive or negative peripheral cues. Marketers use 4 techniques to try to covert low involvement product into one of higher(prenominal) involvement 1. They can link the product to an engaging issue. 2. They can link the product to a personal situation. 3.They might design advertising to trigger strong emotions related to personal values. 4. They might add an important feature. * Variety-seeking buying behavior Here consumers often do a lot of brand exchange. Brand switching occurs for the sake of variety rather than dissatisfaction. The market leader will try to encourage habitual buying behavior by dominating the self-space with a variety of related but different product versions, avoiding out-of-stock conditions, & sponsoring frequent reminder advertising. Behavioral decision theory & behavioral economicsBehavioral decision theory (BDT) has identified many situations in which consumers make seemingly irrational choices. 1. Decision heuristics. 2. Framing. 3. Mental accounting. * Decision heuristics 1. Availability heuristic consumers base their predictions on the rapidness & ease with which a particular example of a n outcomes comes to mind. 2. Representative heuristic consumers base their predictions on how representative or similar the outcomes are to other examples.

Impact on Learning of Lateralization of Brain Essay

Brain asymme discover refers to the unequal involvement of both cerebral hemispheres of the principal in different mental functions. In their general anatomy, the two hemispheres are genuinely similar scarcely there are a number of finer features that distinguish them from each other (Annett, 1985 ). The link between these structural differences and functional differences frame poorly understood. The asymmetry of brain function has been demonstrated both by studying the effects of brain damage on accidental faculties cognitive, but to a fault more recently through the techniques of brain imaging showing asymmetric activations following mental operations, performed which is recorded as evidence of brain activity (Vallortigara & Bisazza, 1999). scorn significant progress on this issue, there are still many points of discussion. The link between these asymmetries and hemispheric dominance is still under scientific investigation, and the mechanisms neuro-developmental factors that rifle to these asymmetries are under study.This written report evaluates the impact of brain lateralisation on human cultivation. There are significant ways in which the left over(p)field give way side of the brain is different from the well(p) hand side. The left temporal cortex neurons have developed the capacity to discriminate and identify sounds and syllables of words emitted by the human voice (Beaton, 2004). While the by decents temporal cortex neurons are sensitive to musical characteristics of the voice. The hemispheres, right and left, have differentiated to cognitive lick information in its entirety. Other integrative functions are assigned to each different hemisphere. The left hemisphere is more involve in understanding spoken language but also in logical reasoning and in the motor control of the right side of the body (Capacchione, 2001).While the right hemisphere is more involved in music perception, emotional perception, and visual-spatial control, creat ivity lies in the motor control of the left side of the body. However, the development of these functions is dependent on many trainings and activities of each person (Morris, Left Brain, Right Brain, Whole Brain?, 2005). Although dedicated to certain functions by programming dependent on genetic information, the brain areas may change depending on their capacity and plasticity of living. The brain is an organ unique to each of us.Left BrainIt is said to be analytic, logical, mathematical, sequential It works preferably from the detailIt is the initiate of language preferred, but non exclusively The study of aphasia (language impairment associated with localized brain damage) showed that a lesion localized does not always match the same pathologies. Thus, most a quarter of a configuration have left hemispheric opposed to the language. Note too that lateralization is not yet established in chelaren, the brain is still malleable until about age 9 to 11 years, some say until adoles cence, which would be consistent with the process of myelination (Pinel & Dehaene, 2010).Other exceptions may also be mentioned the illiterate (in fact, learning to write left to reinforce the dominance for language), the bilingual and multilingual (right cerebral hemisphere of right-handers can play a occasion in acquiring a second language, especially when learning takes place in adulthood). Finally, there is variability in symptomatology depending on the structure of language utterers brains (all languages are not treated the same way) (Capacchione, 2001). Right BrainIt is called analog, empirical and intuitive.It works rather on the whole, the trial and error, and the deduction. It is the seat of prime find out processing and nonverbal communication The analytical intelligenceIt is exact in nature and is fully expressed in detail, in abstraction, and in indexing. This is the basis of science, which allows identifying that 1 +1 = 2. In theory, it cannot be faulted, and can rea ch all levels of complexity by adding. It is tempting to liken it to mathematics, but it is also the basis of language. Its biggest flaw is that it does not support gaps in processing. The impact of brain lateralization on human learning is, thus, highly significant. Neurological and psychomotor development is a biological process to monitor a kidskin. At the heart of this development, brain lateralization is a concern for most parents. When the electric razor tends to acquire a right-sided dominance, parents are relieved (Coon & Mitterer, psychological science A Journey, 2010). Otherwise, they are more or less worried about the normal development of their child and its adaptability in a world organized for the convenience of the right-handed individuals.The lateralization process is effective at the age of six or seven years. However, you can tell if your child will be left handed or right from as early as 3 years. Before three years, it is almost impossible to tell if ones chil d is left or right handed, as the child uses both his hands to seize or to imitate the gestures and movements of adults. However, its laterality begins to define itself through three years. Seeing you eat, it will ad lib take a spoon and try to imitate the parents guiding hand (Coon & Mitterer, Introduction to Psychology Gateways to Mind and Behavior, 2010). When I saw you kick a ball, try to copy it using his head. If your child performs these simple gestures with both hands and both feet, it is likely to become ambidextrous. The parental concern for children is mostly left structuring of a connection organized for right-handed majority. Indeed, the world we live in is specially organized for the convenience of the latter (Coon & Mitterer, Psychology A Journey, 2010).Low life expectancy, vulnerability to accidents and home accidents, popular prejudices around the left handed mainly because they are forced to adapt to a world of right-handedness. The effort that they are required to live in the societal structure is larger than right-handers. Despite this, the latest statistics continue to show that even in the third millennium lefties are not an endangered species. The right hemisphere is dominant in people with left-sided brains. In other words, motor development and neurological development is from this hemisphere of the brain. Wanting to force a child to become left-handeded is a mistake (Neveu, 2008). This may alter the process of natural development of his/her brain. Stop worrying and help them to develop in the focusing of its natural handedness.Make sure your child is accomplished with relative ease useful activities such as writing or using a spoon. If your child is still confined in an ambidextrous trend for five years, it is necessary to consult a psychotherapist. The best-known example of the functional asymmetry is the dominance of the left hemisphere in speech production, which can be around 95% of right-handers and 70% shown by the left-han ded. Studies of split-brain patients have shown that only in no stimulation of the right hemisphere processed verbal-expressive utterances were allowed (Osman, Mller, & Syre, 2005). Moreover, there is the left hemisphere in word recognition and math operations are dominant.A dominance of the right hemisphere can be detected in areas such as spatial perception and face recognition. Prerequisite for the processing of information is the information recording. tout ensemble our sense organs can be used as a receiving member. The incoming information is analyzed by comparison with existing knowledge. The perception process could also be called hypothesis testing. Not only prior experience influences human precaution, but also the state of the brain. It is now known that learning in the state of a medium level of activation (slight shift towards the negative pole) is more efficient. A large influence on the perception and attention has emotions that are located as mentioned in the limbi c system (Roth, 2005). For ongoing learning information recording is required.Thus, learning can be described as a permanent testing of hypotheses. This existing knowledge with newly incoming information is confirmed (assimilation), but above all to improve, expand and change (accommodation). This paper has evaluated the impact of brain lateralization on human learning. The link between these asymmetries and hemispheric dominance is found to be quite strong. Difference between the left-hand and the right-hand side of the brain is found to have impact on mathematical abilities, spatial judgment, logical evaluation and aesthetical development. Scientific evidence on the functioning of left and right hemisphere of the human brain has confirmed the hypothesis that learning differences are found between the two sides of the brain.The right hemisphere is dominant in people with left-handedness, which confirms motor development and neurological thinking is from this hemisphere of the brain . It is also concluded that learning differences are permanent as well, since a right-handed person cannot be forced to become left-handed. These learning differences are also found to be a source of parental concern whether their child is left-handed or right handed. Further research is needed to evaluate the societal impacts on these learning differences between the two sides of the human brain.ReferencesAnnett, M. (1985 ). Left, right, hand and brain the right shift theory. New Jersey Lawrence Erlbaum Associates. Beaton, A. (2004). Dyslexia, Reading,and the Brain. New York Psychology Press. Capacchione, L. (2001). The Power of Your Other Hand. Ohio The Career Press. Coon, D., & Mitterer, J. (2010). Introduction to Psychology Gateways to Mind and Behavior. California Wadsworth Learning. Coon, D., & Mitterer, J. (2010). Psychology A Journey. New York Engage Learning. Morris, R. (2005). Left Brain, Right Brain, Whole Brain? Retrieved July 25, 2012, from singsurf.org www.singsurf.or g/brain/rightbrain.php Neveu, P. (2008). The Production and Effects of Cytokines Depend on Brain Lateralization. NeuroImmune Biolog, 549-563. Osman, A., Mller, K., & Syre, P. (2005). Paradoxical lateralization of brain potentials during imagined foot movements. Cognitive Brain look into, 24(3), 727-731. Pinel, P., & Dehaene, S. (2010). Beyond Hemispheric Dominance Brain Regions Underlying the Joint Lateralization of Language and Arithmetic to the Left Hemisphere. ledger Of Cognitive Neuroscience, 22(1), 48-66. Roth, M. (2005). The Left Stuff How the Left-Handed Have Survived and Thrived in a Right handed world. Ohio Rowman Publishing. Vallortigara, G., & Bisazza, A. (1999). Possible evolutionary origins of cognitive brain lateralization. Brain Research Reviews, 30(2), 164-175.

Effects of Having a Schizophrenic Family Member Essay

A. What is Schizophrenia?Schizophrenia is a complex brain affection that makes it hard for hatful affected to think distinctly, have normal wound up responses, act normally in social situations and tell the difference between what is objective and what is not.It makes people withdraw from the outside world and always act out in fear. People suffering from schizophrenic disorder may see or gather up things that dont exist, speak in strange ways, think that people are trying to harm them, and always feel as if they are universe watched. They have backbreakingy in doing activities of daily life.This disease is caused either by ones genetic make-up or abnormal brain structure. moreover the environment can be a cause too, as for the environmental factors, more and more research is pointing to stress.Like any other disease, schizophrenic psychosis has its deliver symptoms like strange ways of speaking, inability to express emotion and irrational statements. It is in these sympto ms that we can detect persons with schizophrenia. And it is important that we diagnose them for medical treatment for schizophrenia may lead to violent behavior.B. Statement of the ProblemPeople with schizophrenia dont relate with people well and therefore makes it hard for the people who care for them to maintain a healthy relationship with them, the people they are related to, for example. For Schizophrenic people, it is hard to hold a stable job or even care for themselves. This makes them dependent on others and who else is best to care for them than their own family.However, schizophrenia sometimes results to violent behavior due to their inability to think clearly and belief that people are always trying to harm them. That is why many of their family members dont know how to deal with them and this causes stress within the family.C. thesis StatementEffects of Having a Schizophrenic Family MemberD. Significance of the StudySchizophrenia is not a rare condition. The lifetime ri sk of developing schizophrenia is widely accepted to be 1 in a 100. It therefore affects thousands of families.The love and support of a family is vital in treating Schizophrenia but it is difficult to cope with its symptoms. A family member deals with extreme reactions, deterioration from personal hygiene, inability to concentrate and social withdrawal. It is seen that families only put up with the patients for a short cessation of time because of their frustration in what seems to be lack of progress in treatments.In their inability to understand a person with schizophrenia, a familys emotional support may wane and some even cut off all contact with their schizophrenic son, daughter, or sibling.

Science and Society

Science and Society Is life fact or fiction? One could vista at recognition and society in the same manner. Meaning that there is an ideal everyplacet, bingle subject could be the truth and superstar could be deception. Science, in my opinion, is the truth. For example, cognizance is based on facts and numbers and figures, these neer deter from the truth if correctly applied in their sustain fields of study. The term for society states that it is a group of people who shape their lives in aggregated and patterned ways that distinguish their group from other groups.Society rouse take a number of shapes and recoils and it is never the same in any place in the world, politics and economy differ yet society is unified as a whole in the larger spectrum. Lewis Thomas (Alchemy), George Orwell (What Is Science? ), Carl Sagan (Why We Need to Understand Science), and Lawrence Krauss (School Boards Want to Teach to the Controversy. What Controversy? have different crowns of views in each of their understandings of scientific discipline and society, yet one thing that sticks out in their essays as a related is that society in some way, shape, or form should be informed and open to more knowledge of the informations.Carl Sagans (Why We Need to Understand Science) was one of my favorite pieces due to the fact that he did in his own opinions and views yet what stuck out in my mind is that he added data and facts into his piece. I believe his piece best describes scientific discipline as his first-string term because he is trying to define people to understand the importance of why society should look at science this way and why. People exchangeable numbers because they are either comforting or they make people realize something that was never really thought of before because it wasnt as significant or tangible in their minds.He wrote his delved more into the root of the problem with society and science on both aspects. He in addition concluded with a su ggestion to the solution of the problem of our societys lack of knowledge in science. Sagan preaches his point and is very to the point in all aspects of his writing although it wasnt as logical as the other essays I think the emotion he put into his piece was what won me over because of the passion of wanted to get his point across to the readers is usually the same difference of what gets people engrossed in the knowledge of science.Lewis Thomas (Alchemy), primarily states in his essay that of the work of alchemists. He indicates that their seemingly todays silly work of trying to turn metal into gold or their secret society of alchemist did non go wasted. They actually set a lot of todays sciences up for advancement and great lengths of achievement. Thomas made a clear and concise history of the Alchemists such as the origins being traced back to the ancient time of the Arabic, Latin, and Greek.He added the meaning of the work that Alchemists were trying to achieve such as the re only being one particle in the universe that was the true meaning of existence in all shapes or forms. He also argued to downfalls of the Alchemist such as the time they spent on knackered ends in their pursuit of science, all the writing and work they proposed that was written in secretive language, the bans of their work due to it being related to black magic.Yet, in many positive aspects the Alchemists did pave the way for other sciences to be studied successfully, such as physics or interpersonal chemistry. This got people interested and helped to spur conversation, debate, and helped bring questions to one another to spur thought. On a very low level this work did get science in society started yet it was only amongst the scientist community. no(prenominal) of the work can be understood by people of normal or medial knowledge.Yet again on could argue that among certain interested parties for instance student, the subject of alchemy could be seen as an interesting subject, therefore the student would want to read virtually alchemist and then possibly see what the fuss is about and want to take a look at what works interested alchemist and would try to learn to study aspects of their work such as physics and chemistry in a broad sense. Thomas does make certain valid points yet the downfall is that this type of science would not be relatable to the stack it is preceding(prenominal) their heads.This type of science in society can almost always be only attainable to those in the field of science and only careen in a few of outsiders in society. George Orwell (What Is Science? ), writes and essay of very profound aspects of science. For instance his piece he defines what science is and also argues the differences amidst sciences in my opinion for his readers to get both sides of what he is trying to describe so one can form an opinion of their own.This is the point he is trying to get across to his readers, to be able for one to form his own opinion about science. Therefore they are learning and gain knowledge of the subject of science in some way shape or form. I agree with many facts of Orwells piece, for instance he states that anyone educated can describe to you what science whitethorn mean to them whether its a specific or broad term. Does the knowledge of science make one smarter than the next, not necessarily?Vice versa in the sense that someone who was less knowledgeable on science then became knowledgeable could have less intelligence about the subject than an illiterate grump, or that this knowledge may do more harm than good. After this seemingly contradictory argument he contradicts himself more by stating that society should be educated in science to be able to grasp the concept of being able to possess a rational, skeptical, experimental habit of mind. This to me means that one should have a firm grasp on the knowledge of science and be able to carry a conversation of facts data and look at science in broad and i nsightful aspects. I dont think this work is as strong as Carl Sagans work because he is trying to please the masses and preach about two things at the same time which I feel is untruthful because he is trying to whirl in a larger crowd so to speak, which I lost interest in. Lawrence Krauss (School Boards Want to Teach to the Controversy. What Controversy? ) describes how schools across the board should discipline other methods of science in order for one to search for their own truth or the whole truth of their meaning of science. He relates his main subject on religion vs. science and how the church and science is constantly arguing about the fact of who is right and who is wrong about evolution, in depth the elephantine Bang theory or that every human is genetically related from the first organism.As interesting as Krausss point about science were I found his points to more centered only around the church and sciences point of view in the matter, I only dismissed it because it didnt relate to the masses and it was a very limited piece to give readers much knowledge beyond what was stated and I could not personally gather anything out of it for my own purposes other than the ending quote which if he wrote around this subject I probably would have chosen it, To search thoroughly for the truth involves a curious of souls as well as of spectra. Then again souls are not an indefinite thing, science because it is based on facts and numbers, so in theory this does not make sense and is weaker than Carl Sagans piece in general because it does not really evoke thought to the reader. I think the most relatable thing between all the pieces was that amongst specific likeminded people there will always be debate and conclusions will be drawn based on their facts and that these certain societies can communicate efficiently with each other. On a larger scale society as a whole should learn more about science in order to attain basic understanding of knowledge of scien ce.Personally I think that basic understanding of the knowledge of science is attainable and should be intentional amongst society because education in America is lacking while others are racing ahead in almost every aspect of education, reading, writing, math, and science. Education should be important to everyone for the simple fact that science has gotten our society to the point it is today. Some aspects may be good and some bad for instance the good may include being able to function in an advanced society with buildings and cars, advancements in medicine allowing humans to live longer and healthier.Yet again with our advancement we also have made negative aspects for ourselves such as being able to genetically mass produce beef that goes into fast food restaurants all over the country that has made 70% of Americans obese, or the fact that because of our advancement in medicine which allow most humans to live longer or recuperate them from most ailments, natural selection has come to a stop and has allowed the weaker of humans to spawn and created other like humans.I envision that I would prefer to live in a world with science rather than a primitive society, my answer is pure and simple there is nothing profound about it, this world with science is what I am used to and I wouldnt want to change this.Perhaps in a positive light I would want to change science to further advancement science as we know it, for example finding a cure for cancer, or better yet finding out what in the brain or body creates mental illness or to add or subtract DNA from fetuses in order to create a undefiled human one free from disease. I believe my ideas towards science would actually better society because it would benefits them in ways that would make them possibly more interest in science due to the controversy and debates it may cause.

Hr Planning Assignment

Introduction to grooming Function. Human resource planning is the process whereby organizations determine the staffing support they will need to meet business unavoidably and customer demands. There are a variety of considerations that impact this planning, including impending retirements and transitions, the availability of employees with certain skills sets and changes in the environment that may require training for living employees. Human resource planning is important and ongoing because of both internal and external environmental changes.Internally, businesses are wedge by turnover and retirements. Externally, they are impacted by changes in technology, changes in the economy, and changes in the industry and consumer demand that may require skills that do non currently exist within the troupe. every last(predicate) of these impacts establish an effect on the type and numbers of employees that are needed for the business to remain successful. MM Distributing Agencies. Com pany Profile MM Distributing Agencies is engaged in reaping distributing business for five years in a considerably successful manner.The business was started by Mr. Manjula Madurapperuma. Since the companies commencement Mr. Manjula Madurapperuma and Mr. Ajith Jayathunga has contributed in a major aspect to the company to be reached the zenith. Their Vision To piss distributing agencies in each district. Their Mission We will be the most successful distributing company in the country. MM Distributing Agencies has ternary distributing agencies, distributing Unilever and Asian Paints products in several geographical areas.And they have about 65 employees down the stairs their distributing agencies running out their working capacity. Each and either agency is consistent with a Branch manager, Sales Manager, Stock Keeper and an IT manager. These managers have authority to plan, and recruit and select candidates to their furcatees or to the especial(a) section. Primarily what happ ens in these distributing agencies is storing and distributing the products of Unilever and Asian Paints Companies to shops in those particular areas. Storage and DistributionEach distributing agency has inventories Unilever and Asian Paints products are directly sent to these inventories and these inventories are controlled and handled under the oversight of Stock keepers and supervisors. And the information about the products stored in these inventories is entered to the main database by computer operators under the supervision of IT managers and Stock keepers. These agencies use Vans and Lorries to distribute products. On all these vehicles there is an outstanding staff whereas a driver, cash collector and 1 or 3 assistants are supposed to work together.And all the day to day activities, information about distributed products are entered to the main database by computer operators under the supervision of IT managers and Stock keepers. And finally the Top Management retrieves ne edful information from the certain database. Competitors Competitors of these agencies are other agencies that distribute products of companies like Hemas, CIC, Multilack, Nipolack, and COSWAY etc. Locations of MM Distributing Agencies. organizational Structure Mr. Manjula Madurapperuma. Mr. Manjula Madurapperuma. Mr. Ajith Jayathunga Mr. Ajith JayathungaAnuradhapura Branch Manager Anuradhapura Branch Manager Avissawella Branch Manager Avissawella Branch Manager Nuwara Eliya Branch Manager Nuwara Eliya Branch Manager Each and every branch is consistent with a Branch manager, Sales Manager, Stock Keeper and an IT manager. Sales Managers, Stock Keepers and IT managers work under the supervision of their particular branch manager. All these managers have authority to plan, and recruit and select candidates to their branches or to the particular section. Only the management dresss are filled under the supervision of Mr.Manjula Madurapperuma and Mr. Ajith Jayathunga Current HR trainin g Process at MM Distributing Agencies. Even though MM Distributing Agencies is engaged in business in a considerably successful manner, the organization does not have a proper planning process. And also it does not have a HR department. HR managers duties are done by the each branch manager. Currently the Sales Managers, Stock Keepers and IT managers at each branch have the authority to plan, and recruit and select candidates to their branches or to the particular section under the supervision of their particular branch manager.When there is a position to be filled these managers ask their current employees for help or they go for recruitment at introduction option. According to Avissawella branch manager this organization does not have a HR database and a successful planning process, when they have a vacant position they temporarily read employees for the particular vacant position until they find a suitable person to hire permanently. And the managers undertake that it is a cos tly process. And also they admit that temporarily hired employees cannot be trusted.Both Avissawella and Nuwara Eliya branch managers have faced problems with temporarily hired workers stealing products from the organization and with their bad behavior. These problems are results of not having HR department, a HR database and a proper planning process in the organization. According to Mr. Manjula Madurapperuma, they have tried to establish two distributing agencies at Kurunegala and Kegalle, but both time they have failed to keep those agencies running. It is clear all those failures were occurred because the organization did not have a proper planning process.These weaknesses can affect the organizations success. Current Problems of The HR Planning Process at MM Distributing Agencies. * This organization does not have a HR Department. * Organization does not maintain a HR database. * Does not have a proper planning process. * Managers quickly plan solutions for problems like emplo yee turnover, retirements and market losing and they fail at implementing those plans. * Branch managers have to work as HR managers too. * several(prenominal) managerial solutions like temporarily hiring workers cost a huge amount of money and resources to the organization.Recommendations for improvement * Owners of this organization should hire a HR Manager and required other employees and have a HR Department in this organization. * HR Department should maintain a HR database about available employees to inform them and to hire them when there are vacant positions to be filled. * Owners of MM Distributing agencies should meet their managers time to time and make plans for the future of the organization and should implement them carefully. Otherwise the remaining three branches of MM Distributing agencies will eventually fail.

Motivation and the Brain Essay

I certify that the attached paper, which was produced for the class identified above, is my original work and has not previously been submitted by me or by any i else for any class. I further declare that I welcome cited all(prenominal) sources from which I used language, ideas and information, whether quoted verbatim or paraphrased, and that any and all assistance of any kind, which I received while producing this paper, has been acknowledged in the References section. This paper includes no trademarked material, logos, or images from the Internet, which I do not have written permission to include. I further agree that my name typed on the line below is intended to have, and shall have the same validity as my handwritten signature.A healthy lifestyle, complete with alimentation well, takes motivation and constant strong dedication to achieve. When the motivation to see the action completed is at its most obligate state, it can only be placated once the behavior has been fulfilled . A lifestyle that involves healthy eating should be what everyone strives to achieve, further all too often in that respect are roadblocks. The continuous development of understanding regarding eating disorders has expanded beyond what use to unspoilt be looked at as anorexia and bulimia or disorders that just associated with malnutrition. Just as eating too little can have a negative effect on a persons health, so can overindulging, or eating too much of the wrong things.In America today the emphasis is the on-the-go lifestyle, which places a higher incentive to eat throw away food as the main staple in ones diet. The fast food is a quick fix to satisfy the compelling landing field of hunger. What causes a person to more than satisfy or willingly ignore the motivation to eat is under constant scrutiny science is finding the relate between hormone and cistron dysfunction and the onset of eating disorders. There are both intrinsic and extrinsic factors associated with eating healthily, these factors play heavily on how a person chooses to live their lifestyle.Brain Structure and muscular EatingTo start on the path of a healthy eating lifestyle one should begin in the brain. The ventromedial hypothalamus (VMH) and the lateral hypothalamus (LH) explain the neurological mechanisms of hunger and satiety (Pinel, 2007). The VHM and the LH seem to work together as a sort of traffic signal for a persons hunger and satiety. The hypothalamus is in charge of changing energy into fat interposes, by doing this, the hypothalamus creates an incentive to increase ones calories. To put this into psychological terms, the hypothalamus uses the take aim for energy to create a psychological force or need for hunger and so food, then calculating the rate and amount of fat shop within the body.More than three years ago, geneticists conducted a study with the findings reported the startling discovery that nearly half of all people in the U.S. with European ancestry carr y a variant of the fat mass and obesity associated (terrorist group) gene which causes them to gain weight from three to seven pounds, on average but worse, puts them at risk for obesity (University of California, 2010). The FTO gene was studied in mice at a lab in Oxford. One set of mice was administered extra copies of the FTO gene, and fed the standard diet along with the other mice. The mice with the added gene gained 22% more weight than the mice with only one set. It was discovered when the FTO gene becomes overactive there is a tendency to consume more food.Intrinsic and Extrinsic FactorsIntrinsic and Extrinsic factors are the factors that work with healthy eating these factors need to be considered when diet habits are evaluated. Hereditary factors, or intrinsic factors, such as certain types of eating disorders, can affect many generations within a family. Healthy eating and the act of maintaining a healthy eating lifestyle can be influenced by an eating disorder. An exam ple of this would be a person with an undiagnosed case of anorexia might not be able to control their need to diet, thus stifling their ability to have and maintain a healthy lifestyle.environmental factors, extrinsic factors, also have the ability to influence someone who is trying to eat healthy. For example, a person working in an ice cream store is likely to gain weight and become obese simply because they have access to fatty food multiple days during the week. Another extrinsic factor, which may influence someones eating habits, is how they were raised and taught to eat by their family. If the parents are unhealthy eaters, this will rub off on their children who will then grow up to be unhealthy eaters.Michigan State University conducted a study of families with children ranging in the one to three years old age range. The study found the mothers who considered their children to be picky eaters were the ones who did not offer fruits and vegetables as often. This study also le arned extra attention must be placed on the family approach for eating good healthy food. When the mother and father makes an increased effort to feed their family healthy food the resulting outcome is a more irrefutable role modeling. Eating healthy with eating disordersEating healthy is not always possible, especially with someone who has an eating disorder. Even though the reasoning lav a lot of eating disorders is not very clear, there are many factors that are associated with them. Hormones, the environment, genetics, and neurological malfunctions can all be linked to eating disorders. Another factor that is commonly seen in people with an eating disorder is the family dynamic during their puberty years. Families who report being less supportive and less support of the open expression of feelings are particularly prone to producing adolescents afflicted by eating disorders (Dixon et. al., 1989). When some neurological structures malfunction it can effect how people fight to food, CT scans of teens exhibiting signs of anorexia show decreased size and functionality of the thalamus, hypothalamus, and other neurological structures (Chowdhury & Lask, 2000).Science has not figured out yet if it is food association that causes neurological problems, or if it is the neurological problems that contribute to the food association problems. Stanford University has been conducting studies of anorexic patients in therapy they have come to the conclusion that the therapy works more effectively if the family of the patient were involved with the therapy as well. The researchers were able to see a full anorexic remission rate of 42% as apposed to the 23% of those patients who elected to have individual therapy sessions. For these reasons, the motivation quest eating disorders such as anorexia and obesity surrounds a broad array of environmental incentives and psychological drives.ConclusionIn conclusion, the structures within the brain that work with appetency and s atiety are the lateral hypothalamus, aka LH, and the ventromedial hypothalamus, aka VHM. Hunger and the process of eating can be brought on by outside or environmental factors like family gatherings, the amount of money of food available, the amount of variety of foods available, and the deliciousness. There are also biological factors that affect a persons hunger. Some of these are the obesity associated gene within a person, adolescence and puberty, what the family dynamic is like, and where one works.ReferenceChowdhury, U., Lask, B. (2000). Neurological correlates to eating disorders. European Eating Disorders Review, 8(2), 126-133. Retrieved May 15, 2009, from EBSCOHost Database. Deckers, L. (2010). Motivation Biological, psychological, and environmental, Second Edition. Boston, MA Allyn and Bacon. Dixon, K.N., Jones, D., Lake, M., Nemzer, E., Sansone, R., & Stern, S.L. (1989). Family environment in anorexia nervosa and bulimia. International Journal of Eating Disorders, 8(1), 25-31. Retrieved May 15,2009, from EBSCOHost Database. Michigan State University (2010, December 16). Mothers diets have biggest influence on Pinel, J.J. (2007). Basics of biopsychology. Boston, MA Allyn & Bacon. Stanford University Medical Center (2010, October 11). Family therapy for anorexia twice University of California Los Angeles (2010, April 20). Obesity gene, carried by more than a third of the US population, leads to brain tissue University of Oxford (2010, December 6). Overactive FTO gene does cause ingurgitate

Dance theory Essay

At the beginning of this dance class, I honestly thought it was going to be lite to get by for someone who re exclusivelyy knows nonhing nearly dance or anything related to it. Currently, knowing the techniques involved in different types of dance give cargon the Dunham technique I would not say the same thing.It does get better with time because practice gradually makes perfect and every time you do a particular dance actuate, you get the chance to realize what you do wrong and keep it in mind for the next time you do that same move. teach and training the luggage compartment for dance is besides one thing I have come to realize is essential to start off well especially when doing a variety of dance movements.This is because dance is like going up in different stages where the first one serves as a foundation for what is climax next. Even though I am still in the process of learning, I have quickly realized that dance is complex and there are many components like breathing, corpse alignment, and control involved to make every dance step better. So far, some of the dances I have learned take traditional dances like Kpalogo, whichis a West-African dance originated from the fishermen of Ghana, Rocking Horse which is just as the name implies. It is an African warrior dance in which your hands are raised near chest level to sort of indicate your shield and one outgrowth is raised as high as possible while the other leg stays grounded before you swing forward and alternate hands. This dance in particular requires groundedness.It is fierce and you quest to have discipline body alignment and checker you are controlling your breath because using an appropriate breathing technique is a necessity if you do not want to wear yourself out before completing the dance routine. Proper breathing also helps when working on slow movements like body rolls, flat back, pelvic rolls amongst many others. I hazard controlling my breath has helped me a lot when dancing since the beginning of this class.I 2 have learned when to take longer and slower breaths in do to assist my body control when doing certain things. Hence, I know breathing correctly when dancing, has a difference over a period of time because correct breathing enables you to strengthen your body internally.It also seems like breathing and your type of movement work hand in hand together to get the outgo results possible. Personally, I think emphasizing the importance of body alignment is very necessary. Proper body alignment enables you to have a sense of understanding what your body is doing. A poor body alignment defeats the whole use of doing a certain movement. For example, when doing plie and releve where you lengthen your spine and work on your posture and balance, you defeat the purpose if your feet are not well placed and your buttocks are not tucked under and as a result, the benefits of this rhythmic exercise will not be maximized.Also, body alignment relates with bala nce and when the body alignment is correct, balancing your body weight becomes easier. I know this because initially, I thought it was all about just trying to move your body by doing what the rest of the class does because you cannot go wrong when following the majority. I later found out that I was absolutely wrong because when you become aware of your own body internally and you focus on getting your body alignment right, it definitely reflects on the outside.This factor that if you just dance without understanding the dance process involved in whatever move you are trying to do, your body movement would be as disorganized as your thought process. Also when doing fall and recovery, I loved it the most because I thought it was so easy. I did not see the smudge of it, but then I realized I was defeating the whole purpose because of my poor body alignment. Fall and recovery involves stretching and reaching with your hands when you act over to flat-back and initially I just placed my hand where I felt comfortable without reaching and actually stretching my muscles.My head alignment was also 3 wrong and therefore, my spinal performances were not as good as they could have been. At this point, I was probably doing more damage that good to myself by not aligning my body correctly. Also correct body alignment removes the possibility of suffering any sort of accidental injury or irrelevant body pain caused by the strain that could possibly occur in tedious exercises. Every dance move is like a piece of the puzzle that all come together to create a better dancer as progression occurs.This makes body control also very key in dance. You need proper control in order to make sure that you are conditioning and training your body when dancing. Body control involves focusing on the action that is taking place and being in charge of it. A good example of where control is absolutely needed is when doing Up and Over otherwise cognize as Pelvic Rolls. Pelvic Rolls are a c ombination of flat-back, fall and recovery, and the pelvic placement exercise. In Pelvic Rolls, the abdominal plays a major constituent and the spine has to be in proper alignment like in the flat-back position.It takes good control to start from going into a flat-back holding it there, then holding your body in plie, tucking you butt in, pointing your knees to the ground after and then circling your arms up to raise your body before you go into releve and then slowly lead your heels down to maintain flat feet. It takes a lot of energy and most importantly body control. Your mind has to focus on every single move you make in order to make sure you are connecting with your body both internally and externally. With proper body control, you strengthen your body and prevent injury from occurring.

“Lolita” by Vladymir Nabokov Essay

The relationship between Humbert Humbert and Lolita, is highly undefined. Many readers who have read Lolita think it to be based on lust, while others find Humbert to truly be in fill in with his Lolita. However, there is evidence that Humberts desire for Lolita is based on some obsessive-compulsive behavior which he cannot harbour, and therefore keeps returning for her. Humberts obsessions can be clearly recognized in his behaviors when looked upon in H. R. beech trees coercional States and Andrew Brinks Obsession and Culture A Study of Sexual Obsession in Modern Fictions perception of what obsession is. Humberts obsessional tendencies are displayed in many passages through his descriptive word choices and his over bearing personality, such as when he describes Lolita afterwardward returning from camp to be, all rose and honey, ressed in her brightest gingham, with a pattern of little red apples,with scratches akin tiny dotted lines of coagulated rubies, and the ribbed cuffs of her white socks were turned down.Obsession can be a difficult subject because there is not a finite definition of what obsession really is. Who determines what obsession is? When does deep admiration pass and obsession begin? According to S. Jack Rachman an obsession is an intrusive, repetitive thought, image, or impulse that is unacceptable or unwanted and gives rise to subjective resistance (2). Furthermore, Andrew Brink states that the popular means of the term obsession, including the new verb to obsess, which means to be persistently preoccupied round something, usually in an inadequate relationship (195). These similar definitions are important when looking at Humberts actions because his actions are perceived by these qualities.First, Brink argues that most people have an obsessional defense, and this defense is brought out of men due to their upkeep of women. More specifically, this defense mechanism is explained as the internalization of bipolar impulses to both acc ept and reject the analogous attachment object (195). He further describes it as a defense in which the internalized mother is get around into accepting and rejecting aspects by which the person gains quasi-independence from her by identifying with her. (Nabokov, 112) This conception is demonstrated in Humberts relationship with Charolette Haze.By Humbert describing Charlotte upon there first meeting with the poor lady in her middle thirties, she had a shiny forehead, force eyebrows and quite simple (Nabokov, 37)Furthermore, Humbert states, Had Charlotte been Valaria, I would have known how to chip inle the situation by merely bend fat Valechkas brittle wrist but anything of the sort in regard to Charlotte was unthinkable (83) as a way of letting the reader understand his sense of fear, his lack of witness, and his desperation to regain his thought of control. In hopes of regaining his lost sense of control Humbert plots to kill Charlotte with out her in his way Lolita would be his, and he would have full control over her. However, Humbert never went through with his scheme for the mere reason, poets never kill (Nabokov, 88) In accordance to Brinks definition of obsession, Humbert seems to fall elusively into obsessional defense in the sense that obsessive mens fear of women also manifests itself as control (196)Humberts disposition to be controlling throughout the novel leads the reader to believe he is obsessive. Throughout the novel Humbert stay in control most of the time, not only in control of the characters, but also in control of the readers. For example, Humbert tries to control the reader by making them believe his side of the story to be aline Frigid gentlewomen of the juryI am going to tell you something very(prenominal) strange it was she who seduced me (Nabokov, 132). Humbert also tries to exercise the therapists, stating, I discovered there was an endless source of robust enjoyment in trifling with psychiatrists knavishly leading th em on never letting them see that you know all the tricks of the trade inventing for all them lush dreams,teasing them with fake primal scenes (34).Brink, commenting on this scene stated the sadistic, controlling intent of this statement of well-educated better than the therapist is typical of obsessional patients (102). Humbert has this need to feel he is in complete control. When the control is lost, a desire to retain his sense of dominance can overcome him. This is best presented to the reader as Humbert kills Quilty near the end of the novel. Although previously not taking the opportunity to kill Charlotte, Humbert has already lost his control over Lolita, his love, and therefore finds killing Quilty as a way of having some sort of control recuperated. walk of life through Quiltys house, previous to murdering him,Humbert locked as many doors as he could, controlling where Quilty could retreat to. (Nabokov, 294) However, after the murder, while swerving back and forth along th e road, Humbert is stopped by the police, and at that point gives up full control for insanity. (306-307) And therefore, upon losing control it is discovered Humbert truly is obsessive.Humberts obsessiveness is also conveyed through the lyric poem he uses, and the descriptions he gives his language conveys obsession. For instance, after Humberts first sexual encounter with Lolita he describes her as brown, naked, frail Lo, her narrow white buttocks to me, her sulky face to a door mirror, stood arms a akimbo, feet (in new slippers with pussy-fur tops) wide apart(Nabokov, 137-138). By remembering such detail while in poky years after the incident it seems quite clear that Humbert had an obsessive nature. This is also conveyed when he describes Lolita as naked, pull up for one sock and her charm bracelet, a velvet hair ribbon was still clutched in her hand her honey-brown body, with the white negative image of a rudimentary swimsuit patterned against her tan (125).Lolita is a very c omplicated novel to analyze due to the many interpretations made by different individuals. However, it is apparent that Humbert was torment from some sort of obsessive disorder. It is apparent merely in what Humbert talks about and how he says it. thither are few instances in the novel where Humbert is not speaking about Lolita or fascinating about having absolute domination over nymphets.

Determinants of a Demand Curve:

Movement along the charter curve There are many factors determining take- the apex one being price. Price and quantity are the two components which form the remove curve. Any diverseness in these two variables doesnt set about a shift in the study curve only a movement along what is already existent. When prices vary, quantity is altered. Usually, applying the law of demand, more than will be consumed when prices declension and vice versa. When more goods are consumed due to a drop in prices there is an expansion in demand and when less is consumed due to an accession in price, it is said to be a contraction in demand.A shift in the demand curve Factors which do cause a shift in demand include consumer tastes, fashion and trends, income, population, income distribution, consumer expectations and technology. When there is a change in any one of these determinants of demand there will be an alteration in the demand curve. Since these changes are not a cause of changes in pri ce, there will be a shift in the demand curve. When more is purchased at the same price, the demand curve will shift to the right as demand increases.When less is consumed at the same price, the demand curve will shift to the left, as there is a decrease in demand. How the determinants of demand can alter the demand curve are summarised below 1. Consumer Tastes consumers tastes and preferences change, which may be in favour of a certain product, increasing and decreasing demand for other goods and services 2. Income an increase or decrease of consumer income will affect their disposable income and discretionary spending trends- increasing or decreasing demand 3.Population the population of an area will affect demand. A larger population means more consumers and greater demand and vice a versa. 4. Income distribution an even distribution of income will mean an increase for demand of luxury goods by low and middle income groups whereas an uneven distribution would lead to increased d emand for necessities by low and middle income earners and a decrease in luxury spending. 5. Consumer expectations expectations of future course pries, frugal activity and government economic policies may affect demand.If there are expectations of a drop of prices in the future, consumers may choose to postpone current spending for the future. 6. Technology Technology allows the production of new and ruin quality products and services, making other products and services obsolete by substituting them. Consumers may switch their demand for a superior or more convenient product or service which technology may bring along. E. g. a newer mobile phone or a labour saving device.

Advertising: Make the Consumer Believe They Are Superior Essay

Advertisers bear muckle into buying their harvest-tides by make the advertisement appealing to the consumer. By relating alluring experiences that in roughly cases subscribe zero to do with the product at all. It is a psychological strategy that advertisers use to manage the consumer believe that by buying the product they will be superior or they will work over some kind of satisfaction out of it. Researchers have found a way to discover codes mystic in advertisements that suffer the unconscious mind want to buy the product. Advertisers think the products to acceptable experiences and they use turned on(p) branding to make money. Researchers study the right language to sell a product or caprice by endeavouring to figure out a code to the unconscious mind of why people actually buy the product. According to (Clotaire Rapaille) from The Persuaders advertisers know how Americans pure tone about the product, at that place argon unconscious associations with each pro duct that we buy.Every word has an unconscious code in every mind marketers guess the real need of the customer sometimes unspoken and they deliver give me want we want. Marketers bear witness to connect their products to the consumers they ar persuasive and they have plenty of selling strategies to get to people to buy something. They relate the product to a certain group of people for example, there was an advertisement that was shown on the film The Persuaders that do a connection with felicitous people saying that Song a new airline is for happy people. It could be very difficult to get around in this world with a degree of self- sense as to whats happening because all these messages are trying to move us to act and make choices on an emotional level and probably the best way to not fall into this trap that advertisers come out consumers into is not to believe in the advertisements. (Rusgkoff, Persuaders) Advertisers capture the attention of teens by relating cool or plea surable experiences to products.They carry their attention by telling them whats cool. On TV commercials or at the stores that teenager are most likely to visit. Persuasion is an primal role in capturing teens attention. Teens are slow persuaded into buying things by the media, advertisers know that teens have favorite celebrities and they use it to capture their attention. Teens attention is captured by the images and wordings that an advertisement has. There is a story that teens can identify just by the picture and by how well the advertisement is organized. It is so easy for teenagers to be amazed by some products being advertised. Teenagers want to have everything that is cool, everything that is going to make them stand out or popular among their own groups. (Rushkoff, Merchants) An example of emotional purview is that advertisers are trying to sell their products by making people believe that by buying a product they will be superior.Advertisers relate their products to culture, sports, family anything that is important to people. For example they might advertise something that has to do with a groups culture. Therefore consumers buy the product because they feel that it relates to their culture and makes them feel good. Emotional branding is used to bring up a way of life. What people like to do or they are accustomed to do advertisers try to put it in their advertisements. Images and words are important to tell a story within an advertisement. Products are related to things that we bang doing advertisers want to make us think that the products we purchase make us who we are. An important strategy that advertisers use is imagery. Imagery displays pleasurable experiences or things that make people laugh. For example the joy they would feel if they bought energizer max batteries because the bunny is so catchy and gives a precedent of how the batteries work. (Maasik and Solomon)Having the correct picture in an advertisement can be very beneficial. Images are what capture peoples attention. Pleasurable experiences are shown in images so that the consumer is enlightened by the product and could watch out themselves in that pleasurable experience. Imagery is very important in selling products. It defines what people want and the words in the advertisement makes people see what advertisers want them to see and feel in order to sell their product. . Pictures give advertisements a sense of what the product means. A product can mean many things in an advertisement but the images show emotion towards things that people want.(Streeter) Images of propensity are substituted for actual products on the advertisements advertisers goal is to transform desire into necessity.Semiotics is a tradition of conceit known for calling attention to the formal structures of signification, of meaning-making, in culture.(Streeter) Advertisers use psychology to sell their products by associating products with pleasurable experiences, this is how consu mers are persuaded into buying a product even though sometimes the pleasurable experience has nothing to do with the product being advertised. Advertisers want to know how the unconscious mind works when it comes to deciding whether or not to buy a product.They believe that the unconscious mind makes people buy things that they dont need. Advertisers try to satisfy consumers needs throughout images and words to make them feel that they deserve to have that pleasurable experience that is being shown in the advertisement. Some ways that advertisers use psychology to sell their products is by making us think that we need the product but we buy a certain brand because it associates with something that we enjoy doing. For example, their favorite brands, things that they like, colors that they might find alluring. Advertisers are willing to pay these people for information to tack together ideas for new advertisements. (Rushkoff,Persuaders)Day after day people are exposed to advertisemen ts. There are advertisements in every building, any place we look at. People are being persuaded to buy things and many do not realize it. Many do not even imagine that behind those fascinating images there is a code that advertisers worked too hard to uncover so that people buy their product.

Cango Wk 4 Swot

prink Analysis Swot stands for strengths, weaknesses, opportunities, and threats. The SWOT psychoanalysis will assist CanGo understand the opportunities that be obtainable and what threats whitethorn have an effect on its business. Before moving onward with new ventures CanGo of necessity to evaluate the arrangement they currently have in the market. Performing a SWOT analysis technique would be very beneficial at this bit and will serve as the baseline to elaborate on a strategical plan for the organization.C&G consultants have been monitoring CanGos processes for quite some clip, and we have developed the following preliminary SWOT analysis Strength ?Purchasing an automated storage and convalescence agreement (ASRS) would help to improve the warehouse, by buy an automated storage and retrieval system it is a big solution for CanGos handling enrolment in a more effective and efficient manner. ?CanGo has had tremendous growth over the past jibe of years. CanGo has also be en recognized for as angiotensin converting enzyme of the fastest growing small business in the Hudson Valley. CanGo is continually looking to venture come forth into other areas, in an effort of improving the overall organization. Weaknesses ? one(a) of the biggest issues is the position that CanGo does non have a Vision and Mission Statement. Without a vision and mission the organization does non have a clear direction of the organization. ?CanGo is also missing a Strategic plan, without a strategic plan there is no roadmap for growth and prosperity. Strategic planning will help you foresee and counterbalance quickly to market changes and opportunities.CanGo should conduct these strategic plans routinely, by doing so it helps you to see opportunities earlier and set up contingency plans so threats are minimized. ?Lack of a system analysis and programmer is also a weakness for CanGo, in general a system analyst would ensure that the requirements set forth by the business are captured and inventoryed correctly before the solution is developed and implemented. Currently this is not occurrence for CanGo, so this is an area that inevitably to be yelled, without it CanGo would not have the knowledge of understanding how present and succeeding(a) business pick outs will impact the olutions and the implementation process. Opportunities ?Investing in an in-house database that incorporates into an automated storage and retrieval system ASRS. Fully automated and integrated storage systems are the ultimate in warehouse focussing and efficiency. They allow for complete integration of the unions ERP software with warehouse retrieval storage system. rig picking is optimized and controlled. ?CanGo would also benefit from updating their website to reinforce corporate and brand identity, this would help their existing investiture in marketing go further.This would allow for CanGo to advertise services and products, build customer relations finished individual isedized services, they could also benefit by conducting market re research through their website. The inter send away is a great opportunity for your business to compete on a much more level playing playing field with much larger businesses. Threats ?CanGo faces losing business from their website to other websites due to their web search taking too long, where the tilts website is optimized and alleges the results quicker Recommendations Issue 1 Marketing to the right customers and consumers is vital to every business.A order needs to know how to market to a certain target to attract their customers so they force out sell their goods and fabricate a profit from their inventory. CanGo built their success onluck and they never bothered to get into the details of how their company became successful. They are lacking important and vital information to keep their company successful. Since there is no marketing plane section in CanGo, I would suggest for them to hire an extracurr icular company to conduct their marketing research I believe that they would benefit from this.The upper management of CanGo should research the company that would best fit the job by chance choosing a company that specializes in the same industry as CanGo. There are many advantages to hiring an outside research company they would be able to determine who the target customers are, where these customers are located, how to reach the target customers and on the nose what type of product or services they are looking for. Once the marketing research company determines all of these issues, CanGo would be more effective in marketing their product.Issue 2 The fact that no oneness is tracking where the work is and who is supposed to be working on what can channelize to many problems. some(prenominal) employees may be doing more work than others because they are efficient and everything seems to land on their desk while others may be receiving credit for work they are not doing. In the video we saw that Nick was tasked out with creating a process flow chart, but he snuff ited it on to someone else, and that some one pass it down to two more people. I believe in fair and equal work amidst team members so they should break down the work prior to initiating any task.There is nothing wrong with circumstances your teammates but not do the work for them. Passing work like that can also lead to it acquiring misplaced. They should use a flow chart to track where the work is. A Gantt chart or a document flow chart seem like a perfect fit for this occasion. The document flow chart will trace the process flow chart document through the system to avoid it getting lost. Losing information can also lead to the loss of secret or personal information. It can be very costly and time consuming to redo all the work that was lost.No one wants to redo what he or she already did. Issue 3 CanGo has been experiencing issues where customers are browsing the website and even alternativ e items to purchase and placing them in their check-out cart however the customers are leaving the website without making their purchases. It appears that the customers are experiencing issues regarding making purchases from the website. C&G consultants have a number of recommendations to enhance the shop experience on CanGos website. One of the reasons may be due to trust.With internet connection, people want instant gratification. If your sale process is not hassle-free, many customers will go elsewhere. In order to keep customers coming back and to making purchases, CanGo needs to make sure that it is easy to navigate throughout the website, such as making sure that when a customer click on an item it loads up in a timely fashion, time counts, when shopping on websites. Other things that could enhance the website are having a clean and professional design your plaza page has a huge impact on visitors.I would also include a search shock that is user friendly, this way customers can locate items that they are interested in quickly. Online customer service is other feature that would enhance business, if customers wanted to chat about checkout problems, this could prevent cart abandonment. Not wholly can plump support help customers figure out your site, locate products or ask questions, live chat can be reactive, where the system triggers a chat invitation based on user behavior. close but not least there should be links to social networks, such as (Facebook, Twitter, and so forth , all of these functionalities would enhance the customers visit to your website more inviting and pleasurable. Issue 4 At CanGo, there is an increase in customer complaints and returns, and before they bring in a new ASRS system and spend more money, they need to correct the customer issues beforehand. If customers are not satisfied with CanGo products or the way they are handling the parliamentary law process, then complaining is a good way for CanGo to realize they are doi ng something wrong, so they can fixity it.In order to keep loyal CanGo customers as well as gain more, the company needs to address where the customers complaints are coming from. This could be from the website not being user-friendly or the customer is not getting enough feedback and going through with the purchase. If the customer does go through with the purchase, then CanGo seems to be getting more returns of the merchandise bought through the website.What CanGo needs to do is to start at the beginning to to look at the company through the eyes of the customer, and they need to figure out the best way to have the customer find great and good about their purchases from step one of the buying process to the final purchasing correspond of the process. Issue 5 Website optimization is very important to online businesses, when a customer makes a search on the website they do not want to have to wait long periods for the results.To improve the issue with the long search times they n eed to optimize their website and use website compression, this will allow the website to run much faster and produce the quicker results that the customers are wanting. Issue 6 To solve is issue with where the employees that are pickers will go at once the ASRS system is implemented is simple, they can look at areas that have exercise and possibly quality issues and they can place these employees there as opposed to terminating them. By placing these employees in these problem areas, this can increase the productiveness of these areas increasing more work flow.Reference Monique. (2012, January 23). Web log message. Retrieved from http//upandrunning. bplans. com/2012/01/23/the-benefit-of-market-research/ Best practices for speeding up your web site. (n. d. ). Retrieved from http//developer. yahoo. com/performance/rules. html CanGo Video Week 3&4. (2012, November 11). Retrieved from DeVry University www. devryu. net Harris, D. (n. d. ). Types of Flow Charts. Retrieved November 20, 2012, from eHow www. ehow. com/about_5061018_types-flowcharts. html CanGo Videos Weeks 3&4. 2012, November 19). Retrieved from DeVry University www. devryu. net nitty-gritty for simplified Strategic Planning. (2011, November). Simplified strategic planning. Retrieved November 2012, from The best ways to reward employees www. cssp. com/httpwww. entrepreneur. com/article/753340 CanGo Videos Weeks 3&4. (2012, November 19). Retrieved from DeVry University www. devryu. net Top 10 Things Customers Expect from Your Online Store. (2012, 11 20). GetEelastic. Retrieved from http//www. getelastic. com/customer-expectations/